成都市大学生体育消费行为决策过程的研究

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1、西南交通大学硕士学位论文成都市大学生体育消费行为决策过程的研究姓名：任挽澜申请学位级别：硕士专业：体育教育训练学指导教师：闻扬20080501西南交通大学硕士研究生学位论文第1V页AbstractBasedontheconsumerbehaviortheory,thisthesisanalyzesthedecision—makingprocessofcollegestudents’sportsconsumptionbehaviorinChengdu，aimingatfindingouttheproblemsofspor

2、tsconsumptionofdifferentcollegestudentsbymeansofquestionnaire．Thefindingsofthisthesiswillimprovethenon-rationalbehaviorsofcollegestudents，helpthemtOcarryonhealthyandrationalsportsconsumption，bettertheeffectofsportsconsumptionand，atthesametime，providelessonsandth

3、eoreticbaseforain-depthreformofsportseducationincollege．Thefollowingconclusionsaledrawnfromthisthesis：Thesportsconsumptionconsciousnessandthesportsattitudeofpost-graduatesalemoreactivethanthatofacademystudentsandundergraduatestudents．UniversitiesinChengduattacha

4、greatsignificancetOtheconstructionofsportscultureOilcampusandoftenorganizeabundanta船r-schoolactivities，includingsortsofintroschoolgamesandSportDayinwhichalotofstudentsgetinvolved．ThisplaysaveryaspiringeffecttOspreadtheconceptof“life-longsports’’amongstudents．Int

5、ermsofcollegestudents’accesstOtheinformationaboutSportsConsumption，collegestudentswitllahighereducationusetheInteractmorefrequentlythanothersmethods．Post—graduateshaverelativelybetterconsciousnessofrisk，andalsostrongerrationalsenseoftheirsportsconsumption．Thecha

6、racteristicsofsportsconsumptionstructureofcollegestudentsinChengdualeasfollows：thestructureofthesportsconsumptionsismonotonous；insportsconsumptions，thepercentageofmaterialmodelishigherthanthatofparticipationmodelandwatchmodel．Withtherestrictionoffield，equipments

7、andteachers，manynewlyrisingsportitemshavenotbeencoveredinthecontentofcolleges’sportclasses，and，hence，bringingaresultthatthenumberofcollegestudentswhospendmoneyontheseitemsiSrelativelysmall．Basedontheresultofcollegestudents’sportsconsumptionsatisfactionstatus，iti

8、sfoundthatstudentshavearela[ivelylowdegree西南交通大学硕士研究生学位论文第v页ofsatisfactionandlacktheknowledgeoftherightsandinterestsofconsumersandtheknowledgeoflaw．，nlemeasuresandsol