渣打银行信贷业务在中国的经营战略

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1、西南交通大学硕士学位论文渣打银行信贷业务在中国的经营战略姓名：丁俊申请学位级别：硕士专业：工商管理指导教师：周庭锐20080401西南交通大学硕士研究生学位论文第1I页AbstractDecember11，2006，asallimportantpartofaccessiontoWTO，Chinaformallyannouncedthefullliberalizationofitsfinancialmarkets．ThismajorinitimivenotonlyindicatesforeignbankswillbethesamewimChinese-fundedbankstoconductRM

2、BbusinessintermsofpolicyandgetthecoequalpositionwithitsChineserivals，butalsomeansabigscuffleinfinancialindustryislaunchedbetweenforeignbanksandChinese-fundedbanks．Inthefiercecompetition,whocarltakeholdofindustrybodies，usingtherightstrategy,whowillbeabletohavecompetitiveadvantagesandultimateSUCCESS．T

3、hisistheCOrecontentofthispaper．Duetotherestrictionsofinformation,thepaperfocusesontheStandardCharteredBank。S”corporateloans”marketingstrategy,notallbusinessthroughoutthebank．Ourmainconsiderationisbasedonthefollowingtwopoints：First，thetypesofbankingbusinesshavealargescale，rangingfrominfrastructurecon

4、struction，investmentbanking，corporatelending，personalfmancetotheagriculturalculture，andevenvideocreation．Anyinformationonthenotcomprehensive，wouldaffecttherigorof0111"research；Secondly,the”corporateloans”isthetraditionalandCOrebankingbusiness，accountingfor70percentto80percentofgeneralbankingbusiness

5、．AndtheBank’Sbusiness，alegenerallybyenterprisesandindividuals，dividedintotworelativelyindependentmodules，bothcorporatebankingandpersonalbanking．SpecifictotheStandardCharteredBank，IndustrialBankisallindependentaccountingsegment．Therefore，wefeature”corporatelendingbusiness”asourstudythemeismoreoperati

6、onalandprecise．Iharvest：Ilearnedandmasteredthetheoryandcompetitionmodelamidstthestudyofthistopicandtheprocessofresearch,andenhancetheabilityofusingthese西南交通大学硕士研究生学位论文第1II页methodstosolvepracticalproblems．KEYWORDS：BusinessgoalsanalysisInternalanalysisValuechainCompetitiveadvantageExternalanalysisSWOT

7、analysisThebasicCompetitiveStrategyImplementofstrategy西南交通大学曲南父逋大字学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权西南交通大学可以将本论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复印手段保