“王老吉凉茶案”引发的竞争法思考

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1、万方数据中文摘要包装装潢权是基于知名商品而存在的权利，是市场经济中特有的、显著的、区别与其他商品或服务的标识。现实中，包装装潢早已超出其本身具有的作用，而更多的体现在其所附着的商誉价值。加多宝公司1与广药王老吉2关于红罐凉茶包装互诉侵权的实质就是关于包装装潢的权利斗争，继而争夺其附着的商誉价值。本文将围绕加多宝公司与广药王老吉关于“红罐”包装装潢互诉侵权所涉及的竞争法问题，即知名商品认定争议、包装装潢权属争议进行讨论。通过对知名商品、包装装潢权等问题分析探讨，结合美国、日本等国家的立法经验，阐述我国现行立法体制下对包装装潢权保护的缺陷，并初步构建《反不正当竞争法》领域内包装装潢权制度完

2、善路径。关键词：不正当竞争知名商品包装装潢权1加多宝(中国)饮料有限公司为香港鸿道集团的子公司。2广药于老吉全称为广州羊城药业王老吉食品饮料公司，其拥有内地的王老吉商标所有权。万方数据黑龙江大学硕士学位论文AbstractPackaginganddecorationbasedonwell-knowncommodityrightisarightexists，isuniquetothemarketeconomy,significantly,identifiesdifferentfromothergoodsorservices．Inreality,packaginganddecoration

3、hasalreadyexceededitsownrole，butmoreisreflectedinthevalueofgoodwillwhichitisattached．JDB[JDB(China)BeveragesLtd．isasubsidiaryofHungKongHungTao．]AndGuangzhouPharmaceuticalwanglaoji[GuangzhouPharmaceuticalwanglaojicalledtheGuangzhouYangchengPharmaceuticalwanglaojifoodandbeveragecompany,whichownsth

4、etrademarkownershipwanglaojimainland．]NothingtofallbackontheredCallsherbalteapackaginginfringementessenceisaboutpackaginganddecorationofthepowerstruggle，andthencompeteforthegoodwillvalueofitsattachment．ThisarticlewillfocusoncompanieswithextensivedrugJDBwanglaojion’’redpot”awarethatcertainpackagi

5、nganddecorationinfringementofcompetitionlawissuesinvolved，namelythewell-knowncommodityfindscontroversy,packaginganddecorationownershipdisputewillbediscussed．Throughthewell-knowncommodity,packaginganddecorationsuchastherighttoexploreissuesanalysis，combinedwithlegislativeexperiencetheUnitedStates，

6、Japanandothercountries，elaboratedunderourcurrentlegislativesystemforprotectionoftherightpackaginganddecorationdefects，andinitiallybuildthe”Anti-UnfairCompetitionLaw”fieldofpackagingdecoratingrightsystemperfectpath．Keywords：unfaircompetitionknowncommoditypackaginganddecoratingright．Il一Ⅲ8洲6洲3j¨¨■l

7、舢5Ⅲ，，㈣2洲Y万方数据目录目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯～II引言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一l一、王老吉凉荼案及其折射的竞争法问题⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2(一)案情简介⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一21．背景介绍⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯