Unit 5 Inside advertising-Using language 课件

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1、Unit5Insideadvertising-Usinglanguage课件DiscussTherearemanyadvertisementsaroundus,somearehonest,whilesomearedishonest.Appreciatethefollowingadvertisements,tellwhichoneyoubelieveandwhichyoudon’t.Renewyourskininsevendays!Thelaw.Advertisingorganizations.Complaintsorganization.Theconsumer.Read

2、thepassagequicklyandfindoutthewaystokeepadvertisershonest.a.canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect.b.isalsoresponsibleforcheckingtheproductbeforebuying.c.canpreventadvertisersdoingthewrongthing.d.makerulesthatarecalledacodeofethicsforeveryoneint

3、heorganizationtofollow.Matchthetwocolumns.1.Thelaw2.Advertisingorganizations3.Complaintsorganizations4.TheconsumerWouldyoucomplainaboutanyoftheadvertisementsinthispassage?Thetwoadsonpage49havesomemisleadinginformation.Theyexaggeratetheusefulnessoftheproducts.Theteaadtriestopersuadepeople

4、tobuyit,becauseitclaimstoreduceweight.Theshoeadimpliesthatifpeopledon’tweartheirproduct,theywillbealoser.Languagepoints1.andso连接并列句ThanksgivingisanonlyAmericanholidayandsoneitherBritishpeoplenorAustralianpeoplecelebratesit.感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日。Sheistiredofherbusycitylifeandsos

5、heplanstospendherwinterholidaysinasmallvillagewithherhusband.对繁忙的城市生活感到厌倦,她决定和丈夫一起到一个小乡村过寒假。2.Onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing.控制广告的方法之一就是制订法律以约束广告商们的不法行为。onewayto…isto…（做某事的）方法之一就是……Onewaytohelpthemistohelpthemlearntohelpthemselves.帮助他们的方式之一

6、就是帮他们学会自助。3.Insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether.在一些国家，为酒精饮品和香烟做广告是完全禁止的。banv.（尤指法律上）禁止n.禁令，禁止Thereisabanonsmokinginthistheatre.这戏院内不准吸烟。4.decent指人是“诚实的;正派的;值得尊敬的;举止端庄的”,口语还表示“和蔼可亲的;乐于助人的”。Theyarealldecent,hard-workingcitizens.他们都是诚实勤劳的市民。Heisalwaysdressed

7、indecentclothes.他总是穿着体面的衣服。decent指行为是“合宜的;得体的;合乎道德规范的”。Itisadecentfilm,withoutcrimeorviolence.那是一部合乎规范的电影,没有犯罪和暴力镜头。5.makesure“确保;确定;证实”,后面一般接从句。Helookedbacktomakesurenoonewasfollowing.他回头看了看,以证实没有人跟踪。Ididittomakesureyounoticed.我这么做是为了确保你注意到了。Askforreceiptandmakesureyouge