高中英语unit 5 inside advertising using language

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1、Unit5InsideadvertisingPartOne:TeachingDesignPeriod3:AsamplelessonplanforUsingLanguage(KEPPINGADVERTISERSHONEST)AimsTohelpstudentsreadthepassageKEPPINGADVERTISERSHONESTTohelpstudentstousethelanguagebyreading,listening,speakingandwritingProceduresI.Warmingupbyseeinglookingataphotoofr

2、adioadvertisementHello,class.Lookatthisphoto.ItisoneoftheCocaColaRadioAdvertisementTapes.ThisoneisentitledCokeisIt!TheseCocaColaAdvertisingTapes,RadioAdsarefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheW

3、est.II.ListeningGotopage47.Youaretolistenandtickandlistenandwrite.●Pre-ListeningExercisesWhatservicebusinessesoftenadvertiseovertheradio?Whatpointsareimportanttoconsiderwhenmakingaradiocommercial?●While-ListeningExercisesListentotheradiocommercialbypressingthe"PlayAudio"buttonofthe

4、audiotypeyouwanttohear,andanswerthequestions.Pressthe"FinalScore"buttontocheckyourquiz.●Post-ListeningExercisesWhatareyouropinionsaboutthesequestions?○Whatelementsmakearadiocommercialreallygreat?○Howwouldyourankthisradiocommercialonascalefrom1-10basedonthepointsinthefirstquestion?○

5、Howdoesradioadvertisingdifferfromotherformsofmediaincludingtelevision,newspapers,billboards,andmagazines?III.WriteanAdvertisementGotopage48.Youarestartinganewbusiness,suchaslawn-mowing,pet-walking,orbaby-sitting.Howareyougoingtogetclients?Byadvertising!Writeanadvertisementthatwillm

6、akepeoplewanttouseyourservice.Trytousewordsfromyourspellinglessoninyouradvertisement.TipsforWritinganAdvertisementBeforeyouwrite,thinkaboutthereasonsthatpeopleshoulduseyourbusiness.Doyouchargelessthanyourcompetition?Doyouhaveexperience?Areyoumorereliablethanothersinthesamebusiness?

7、Decidewhatmakesyourbusinessthebestandfocusonthosepointsinyourad.Behonest.Customerswilluseyourbusinessagainiftheycantrustyou,sodon'tpromisetodosomethingyoucan'tdo.Youshouldalsolistaprice(orpricerange)soyourcustomerswillknowwhattoexpectbeforeyoubeginthejob.Befriendly,persuasive,andsp

8、ecific.Insteadofwriting"Ih