自主创业过程管理研究——基于杭州K便利药店的创业过程分析

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1、工商管理硕士(MBA)学位论1。文自主创业过程管理研究——基于杭州K便利药店的创业过程分析学号295120280178西南财经大学资金预算。资源的获取过程。阐述了杭州K便利药店的创业者自有资源，指出要成功创业应具备五项资源：有望成功的创业计划、创建企业所需要的资金、创业所依赖的技术与人才、市场及政策信息、关系网络。杭州K便利药店设立过程。介绍了药店的设立形式、股权结构、企业文化、人员配备，指出K便利药店应选择合伙的企业形式，人员配备适应企业的经营发展。最后，在结论部分再次总结了自主创业管理的过程及创建零售店有益的启示以及本文的不足之处。关键词：创业过程，零售药店

2、，过程分析Abstract’Ihethesisincludedfourparts·Partoneistheintroduction·Parttwoisthegeneraltheoreticalmodelofentrepreneurialprocessmanagement，PartthreeistheentrepreneurialprocessoftheHangzhouKconveniencedrugshop，Partfouristheconclusion．Intheintroduction，thethesisfirstintroducedthedomestica

3、ndinternationalresearchactualityofentrepreneurialprocessmanagement，expatiatedtherelatedtheoreticalmodelandresearchfruitofentrepreneurialprocessmanagement，explainedthattheresearchofentrepreneurialprocessmanagementwasveryimportanttoestablishenterpriseinthecurrentdifficultemploymentsitu

4、ation，clarifiedTimmons’Model，Christian’SModel，andWhams’Model．Followed，thethesisintroducedthegeneraltheoreticalmodelofentrepreneurialprocessmanagement，analyzedtheWh．oleentrepreneurialprocessofthedrugshopbyusingthegeneraltheoreticalmodelofentrepreneurialprocessmanagement．Intheanalysisp

5、artofentrepreneurshipopportunity，thethesisanalyzedtheentrepreneurshipopportunityofthedrugshop，pointedoutthatthemarketdemand，marketgrowthpotential，marketstructureandthemacroeconomicenvironmentwerekeyindicatorstoevaluateentrepreneurshipopportunity．Intheanalysispartofentrepreneurshiptea

6、mwork,thethesisanalyzedtheentrepreneurshipteamworkofthedrugshop，statedentrepreneurshipteamworkcriteriathatentrepreneurshipteamworkmemberswerefamiliarwithIndividuality，werecomplementary，hadcommonvalues，thespiritofcooperationandIndustrious，strongcohesion，andstrongdesiretosucceed．Inthea

7、nalysispartofentrepreneurshipplan，accordingtodetailedanalysisofthewholeentrepreneurshipplan，includingthetargetmarketing，theconsumerbehavior,thechoice．ofmanagementpattern，theprincipleofchoosinglocation，layoutanddecoration，theinvestmentbudget，riskmanagement，thethesispointedoutthatthedr

8、ugshoppositi