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ID:36514897
大小:1.33 MB
页数:47页
时间:2019-05-11
《潍坊联通公司经营模式研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、北京交通大学硕士学位论文潍坊联通公司经营模式研究姓名:张学东申请学位级别:硕士专业:工商管理指导教师:鞠颂东20071101ABS’IRACI’AsapillarindustryofChineseeconomy.telecommunicationindustryhasseenagreatchangeininternalpatternsinceitsdomesticreformwasinitiated15yearsago.W“hthepaceofglobalizntioupickingupandthepressureofcompetitionfromfor
2、eigncapitalincreasing,howtoputthebasicdomestictelecomindustryonatrackofconnofingdevelopmentandthusleapforwardinitsmanagementhasbecomeacriticalproblemforstudy.Basedonmodernmanagementtheoriesoftelecommunicationindustry,thispaperdirectsitsinvestigationandanalysisouthemanagementmodeo
3、fWelfangUnicorn·——abranchcompanyofChinaUnieomchosenanohmofstudy,andrevealsthehindrancesexistinginenterprisedevelopment0naspectsofmanagementsystem,enterprisepositioningandmarketingstrategies.Furthermore,thispaperalsogivessuggestionsonthedirectionsanditsdetailedmeasuresforthemanage
4、mentmodereformofWeifangUnicornandhenceinquiresintothedayelopmentmodeofthebasictelecomenterprisesjnChina.Chapterlistheintroduction,itmainshowstheimportanceofcommunicationindustry,sel5forththebackgroundandmeaningsofthistitle,makesWeifangsubsidiarycompanyasanexampletodefinitetherese
5、archjntentlonofthistitle.Chapter2;sthebriefjntroductionoftheworldandnationtelecommunicationindustry,throughtheresearchandanalysisbetweestheinternalandexternaltelecommuuicationindustry,inferstheproblemsofftheaspectsofmanagementofpresentWeifangsubsidiarycompany,putsforwardtheproble
6、mswhichshouldbeconsideredbythetelecommunicationmanagers·Chapter3issomeproblemsofthemanagingmodefromWeifangUnicorncompany,throughtheresearchinstructionofWeifangUnicomcompanyontheaspectsofmanagement,revealtheproblemsoffthethreeaspectsofmanagementsystem,fixpositionofcompanyandsolesm
7、ethodsonthemanagingmodeaswellaspointouttherecti毋direction.Chapter4isthereformmethodsofmanagingmodeofWeifangUnicorncompany,givea0eriesofrectifymethodsfromthepolicy-makersontheaspectsofthemanagingmodereformofWelfangUnicorncompany,soastoimprovethecompany’smanagingmode.Chapter5isthec
8、onclusionofthemainresearchworkforthistit
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