某施工企业差异化战略研究

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1、西南交通大学硕士学位论文某施工企业差异化战略研究姓名：喻丕金申请学位级别：硕士专业：项目管理指导教师：王成璋20071001西南交通大学硕士研究生学位论文第1I页AbstractUndertheglobalizationandthemarketshrimp’Sb∽kgromd，thecompetitionintheaxehitectureindustryisbecomingmoreandmoreintenseandfierce，andthiskindofcompetitionmainlymanifestsinthecore—competitiveness．Wi

2、ththearrivalofthemeagerprofittime，itisurgentfortheconsmtctionenterprisetotakeapathtothedifferencestrategy．Themakingofthedifference，theimplementationofdifferentmanagement,thecreationofthesustainableasymmetrycompetitiveMv∞tage．allofthese矾themagicweaponsfortheenterprisetogettheupperhan

3、dintheintensemarketcompetitionThisarticletakesthethree-levelengineeringcorporationsofcentralconstructionenterprisesmanagedbyStateCouncilstateassetsurveillancemanagmentcommitteeasallexample．anditisdividedintosixpartstocafl'yollthecorrelationelaborationto岫enterprise’sdifferencestrateg

4、y．Thefirstchapterproposedthemaincontentofthisarticleandthewaytocomposeaswellasthesignificancefor∞terpri靶’SpracfidngdifferencesWategy．Secondchapterproposedrationaleofthedifferencestrategy,especiallyintroduceditstheoryorigin,thedeseripdOiloftheitsconcept,andthistheoryconnotation；chapt

5、erthreeanalyzedthearchitecUlreindustryoverallsituationfromthefouraspectsasthecharacteristicsofthearchitectureindustry,thedevelopmentsituation,thepresentsituationandthee】【i咖questions；Chapterfourbriefedthisemerprise’SanditsimemalenvironmentandaIlalyzedthenecessityofdifferencestrategyp

6、racticing,fensibifityandtheimplementationsupedoritybased011thesaidsituations；Followingthefastseveralchapter5，thefifthchapterspecificallyintroducedtheprocessofdifferencestrategypracticing,andemphaIieailyintroducedtheimplementationmentality,theprospect,thestep，theactionandtheguarantee

7、systemaswellastheachievementsofthestrategyimplementation,andthemistakeswhichshouldtoeavoidedintheimplementationprocess；Sixthchaptcl"hascardedOnthesummaryoftheoverallsituationsofimplementation．KeyWords：ConstructionEnterprise，DifEcl"e'nceStrategy,Mar_ketCompetition西南交通大学曲南父逋大罕学位论文版权使用

8、授权书本学位论文作者完全了解学校有关保