我国航空运输企业核心竞争力提升策略研究

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1、i，l0373S5学位论文我国航空运输企业核心竞争力提升策略研究张悦悦指导教师范厚明教授申请学位级别管理学硕士专业名称企业管理学学位授予单位大连海事大学2007年3月英文摘要StudyonthestrategyofhowtopromoteChineseairlinecarriers’corecompetenceAbstraoth1China,thetransportationindustryisthelargestindustryandamongwhichthegrowingspeedoftheairtransportationindustryexcelsailtheothers'．As

2、amodemtransportationmeans，airtransportation,duetoitsswifiness，safetyandcomfort,constitutesamajorpartintheoverailtransportationsystemofthemodemsociety．n地developmentofacountry‘smodemairtransportationindustryreflectsthelevelofthecountry’spoliticalstability，opening—upandeconomicprosperity．Especiallyf

3、rom1990to2004，thegrowthrateoftotalairtransportationanaountinChinawasover15％onaverage，whichwasalmost4timesoftheworld’saveragegrowthrate。ButtherearestillmanyproblemsofChinesecivilaviationtransportenterprises，forexamplethesmallscale，oldbusinessmodel，lowprofitabilityandsoon．SoChineseairtransportation

4、industrybecomeslargerbutnotstronger．Inthemeantime，thenegativeeffectsfromAsiafinancecrisisin1998，”9．1l"affairsesin2001，large-scaleexplosionofSARSin2003，combinedwiththenegativeeffectsfromnotproperticketpricepolicyandunbalanceofcarryingthedimdistributesmadeChineseairlinecarriersfallintoacrazypriceco

5、mpetition，whichwerefrequentlyreferredassuicide．Alongwiththeeconomydevelopment，Chineseaviationmarketreleasesgradually，themarketcompetiti∞alsobecomesmorefierce．Sowehavetolcadintothecorecompetenciestheoriesinthemanagementofairlinecarriers．Byresearchingofcorecompetenciesofairlinecarriers，weCallpromot

6、ethecompetitionabilityoftheChineseairlinecarriers，inordertoexistinfiercecompetitioninfuture．Thispapercommercesthewriter’sstudyfromthemeaningofcorecompetencies，basedonabsorbingtheresultofresearchforcorecompetencies．Secondlysheanalyzescompeteenvironmentofairlinecarrierscombiningwithourcountrystateo

7、fthenation．Afterchoosingdifferemmarketfixedpositionsbasedonthepositionthattheairlinescarrierplacedin,thewriterputsforwardtothecorecompetencies．Atlastthispaperpromoteseachkindofstrategicmeasureofcorecompetenciesinordert