株洲服装批发市场发展战略研究

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1、中南大学硕士学位论文株洲服装批发市场发展战略研究姓名：孟双武申请学位级别：硕士专业：工商管理指导教师：刘冬荣20070501ABSTRACTAftermorethantwentyyears’development,althoughZhuzhouclotheswholesalemarkethasobtainedgreatprogress，therearestillsomeproblemsintheindustry,suchaspoorscaleeconomy,low-levertechnologyandmanagement,hi曲costandlowpro

2、ductivity,disadvantageinmarketcompetition，irrationalstructureanddistribution．Witlltheentranceof21甜century,theannualmarketshsreofZhuzhouclotheswholesalemarketarebecomingsmallerandsmallercomparingtoothermarketsinWuhan，Guangzhou，zhengzhouandFujian．SothestrategystudyofZhuzhouclothesw

3、holesalemarketisinurgentneeds．ThispaperexploresthedevelopmentofZhuzhouclotheswholesalemarketfromthreeareas．．1．Onbasisofreviewingtheformerresearchofspecializedclotheswholesalemarketandclothingindustry,itanalyzsisthecourseofdevelopment，eharacteristiscs，advantagesanddisadvantagesofi

4、ndustryenvironment,anddiscussthedevelopmentoftheindustrychainandformerorganizatiom．2．Itresearchestherelationshipbetweengenericstrategyandmarketefficiencybyadoptingmethodsofquestionaireinvestigation，correlationandfactoranalyzing，quantitiveresearchingintotherelationshipbetweengener

5、icstrategyandmarketefficiencyofZhuzhouclotheswholesalemarket，3．ItstudiesformingmechanismandrunningmodeofspecializedwholesalemarketinsystemframethroughconsultingotherresearchesOnspecializedwholesalemarketinnationandworldarticlesandcombiningtheforminganddevelopmentofZhuzhOHclothesw

6、holesalemarket．ClotheswholesalemarketiSSOaneffectivementhodofseparationdistributionthatitwillbemanroleinmarketableeconomyinthefuture．Zhuzhouclotheswholesalemarketshouldbespecializedandintensivismmanagementthroughadvancingthequalityofcommodityanddevelopingbettertrademark．Zhuzhouwo

7、uldestablishtheclothesindustrydistributingcenterdependingonLouSongindustrygardeninthecourseofChangZhuTanintegrativing。TherearesomeabecedarianconclusionsofthisstudyhtattheyCfl／／providereferencehereinbefore．KEYWORDSclotheswholesale，industrydistributingcenter，genericstrategy原创性声明本人声

8、明，所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知，