广东N家电制品有限公司发展战略分析

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1、西南交通大学硕士学位论文广东N家电制品有限公司发展战略分析姓名：卢志诚申请学位级别：硕士专业：工商管理指导教师：熊件根20070301西南交通大学硕士研究生学位论文第1I页AbstractAsaforeigncompanyinvestmentofenterprise—GuangdongElectricalAppliancesCo．LtdisasubsidiarycompanyofthegroupintheUnitedStates．Beforethat，ItistheShellmicrowavedevelopmentco．Ltdwhichisthefirstandlargestenterpris

2、emanufacturerintheChinesemicrowaveovensmarket．Itsharedmostofmicrowaveovens’marketago．ItdidnotonlyownitselfbrandnameSMCbutalsomaturity’ssalemarketandaperfectaftersaleservicenetwork．Itwasincorporatedwiththegroupinthe90“ofthelastcentury．Itgraduallylostthemarketshareinmicrowavesmarketbecauseofdecisionma

3、king’smistake．ThatisatotallyoppositetointentionofincOrporationofinvestmentatthebeginning．Atthebeginningofthe21century，Theeraofthedeclinedprofitinthehouseholdappliancesmarketsandindustrieswascoming．Itsoverseamarketsharehaddiminishedbycompetitorsandordersofexportthatwerecountedon1ifehadalsobeendecreas

4、edsharply．Becausethecompanydidnotlearnthesituationwellandadjustedstrategyontime．Itbecamealoserthattheoperationstrategiesandenterprisecultureshadnotbeenincorporatedefficientlyaftertheincorporation．Therapidlychangeofexternalenvironmentisaflintytrialtothecompany’s1iveanddevelopment．However，Itprovidedan

5、opportunitytothecompanyimprovementbyitself．Therefore，Startingtostudyonthecompany’soperationstrategyisanurgentmission，todevelopareasonableandefficientstrategypolicyisanimportantandithascertainsignificanceforthecompany’sexistingonmarketanddevelopment．Inthisthesis，Usingofthestrategictheories，regardingt

6、oGuangdongElectricalAppllancesCo．Ltdasaresearchedobject，thethesisstudiedonGuangdongElectricalAppllancesCo．Ltdindetail．Byalargeamount0finvestigationandresearches，itanalyzedGuangdongElectricalAppllancesCo．Ltdsyntheticallyandsummarizeditsextantstrengths，weaknesses，threatens，opportunitiesandotherfactors

7、thatmadeupoftheindexsystemofcompany’sstrategicdevelopment．Accordingtotheweightoftheindexesatlevels，itcalculatedthevalueofeveryfactorinordertodrawtheanalyticresultofstrategy，andthenmadethecorporation7s