企业战略管理测验题

企业战略管理测验题

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时间:2019-05-11

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1、TestforChapter1-4NameClassScore1,Above-averagereturnsare:a.higherprofitsthanthefirmearnedlastyear.b.higherprofitsthantheindustryaverageoverthelast10years.c.profitsinexcessofwhataninvestorexpectstoearnfromahistoricalpatternofperformanceofthefirm.d.profitsinexcessofwhataninvestorexpectstoearnfrom

2、otherinvestmentswithasimilarlevelofrisk.2,FordecadesGeneralMotorswasoneofthemostsuccessfulbusinessesintheUnitedStatesandtheworld.Oneofthereasonsthatithaslostitsabilitytoearnabove-averagereturnsisa.theemergencyofhyper-competition.b.itslossofeconomiesofscale.c.misguideddownsizingofitstraditionall

3、yhugeadvertisingbudget.d.governmentregulation.3,Theeconomicinterdependenceamongcountriesasreflectedinthefreemovementofgoods,services,financialcapitalandknowledgeacrossgeographicbordersisdefinedasa.Hyper-competition.b.boundarylessretailing.c.strategicintensity.d.globalization.4,ConsideringbothGD

4、Pandthenumberofpotentialconsumers,whatistheworld'slargestsinglemarket?a.Europeb.TheUnitedStates10c.Chinad.Japan5,Theeconomicinterdependenceamongcountriesasreflectedinthefreemovementofgoods,services,financialcapitalandknowledgeacrossgeographicbordersisdefinedasa.Hyper-competition.b.boundarylessr

5、etailing.c.strategicintensity.d.globalization.6,____isacapacityforasetofresourcestoperformataskoranactivityinanintegrativemanner.a.Acapabilityb.Acorecompetencec.Sustainablecompetitiveadvantaged.Organizationalintelligence7,AllofthefollowingareresourcesofanorganizationEXCEPTa.anhourlyproductionem

6、ployee’sabilitytocatchsubtlequalitydefectsinproducts.b.oildrillingrightsinapromisingregion.c.weakcompetitorsintheindustry.d.acharity’sendowmentof$400million.8,Intheresource-basedmodel,whichofthefollowingfactorswouldbeconsideredakeytoorganizationalsuccess?a.uniquemarketnicheb.weakcompetitionc.ec

7、onomiesofscaled.skilledemployees109,AnalyzingAmazon.comfromthepointofviewoftheresource-basedmodelofabove-averagereturns,whatisthemajorthreattoAmazonfromMicrosoft,Google,andYahoo?a.TherearesubstitutesforAmazon’sresourcesandcapabili

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