伟帮美鞋市场竞争战略研究

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1、西南交通大学硕士学位论文伟帮美鞋市场竞争战略研究姓名：刘凤国申请学位级别：硕士专业：工商管理指导教师：贾志永20070401西南交通大学硕士研究生学位论文第1I页AbstractGuangzhouWe—HelpBeautifyShoesChainLimitedCompanybythereputationfortheChinesebeanti母shoesindustryfounderisunderintheChinesescaleandthepersonalstatusgraduallyenhances，thetraditionalbeauti

2、fyshoesindustrymanagementpattemandundertheservicescalerapidreformingmarketbackgroundestablishes．Becausethiscompanyhadbeenestablishedtooshort，lackstheexplicitbeautifyshoesmarketcompetitionstrategy，thusinthecompletelyopenbeautifyshoesindustrymarketcompetition，themarketsharewi

3、thers，productprofitabilitydrops，theeconomicefficiencylandslide，themanagementsituationisstern．Theauthorattemptsthroughtothiscompanymarketcompetitionstrategyl℃Seareh,guidesthiscompanytoUSeownsupefiorityfully，holdsthemarketopportunity，dodgesthemarketrisk，theimprovementmanageme

4、ntcondition．Atthesanletime，alsogivesthecommentandthesuggestionfortheentirebeautifyshoesindustryhealthydevelopment．Theauthorinthethoroughinvestigationentirebeautifyshoesindustrymarketpresentsituationfoundation,usesinthemarketmarketingstudymarketsegmentationandthegoalmarketch

5、oicetheory．hascarriedonthesegmentationtothebeautifysIloesindustrymarket,haddeterminedtheWe·Helpbeautifyshoesshouldparticipateinthecompetitionthegoalmarket,subsequentlyutilizestheBaudinfivekindofcompetitionstrengthmodelanalysisresearchaimmarketindustrystructure．andhas诵mempha

6、sisanalyzedthemaincompetitorsituation，thenusedtheSWOTanalyticmethodtostudytheWe—Helpbeautifyshoestobeoppositeinthecompetitorsuperiorityandtheinferiorityandinthegoalmarketenvironmentopportunityandthethreat,finallyheusedthegeneralcompetitionstrategytheory，haddeterminedtheWe·H

7、elpbeautifyshoesshouldadoptmarketcompetitionstrategy．Thethesisthroughutilizesthemarketmarketingstudyandthemarketcompetitionstrategycorrelationtheories，theunionentirebeautifyshoesindustrymarketpresentsituationandtheWe—Helpactualsituation，西南交通大学硕士研究生学位论文第1II页theresearchobtain

8、s‘‘Bythetotalcostleadingstrategyparticipationentirebeautifyshoesindustrymarketcomp