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ID:36473412
大小:1.63 MB
页数:47页
时间:2019-05-11
《华仁药业企业战略发展研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、北京交通大学硕士学位论文华仁药业企业战略发展研究姓名:陈昀申请学位级别:硕士专业:工商管理指导教师:李学伟20070601韭塞窑擅太堂童些亟±堂焦论毫△垦SI壁△£!ABSTRACTABSTRACT:b20yearsofopenoutsideandreforms。theindustryofmedicalinfusioninChinaWowsandcompetefiercelyaccompanyingwithcontinuousincreaseinproduction.Soitbecomesoneoftheindustrieswiththefiercestcompetitionintheco
2、untry.HuarenPharmaceuticalCo.,Ltd.isamanufacturerspecializinginproductionofNon—PVCcompoundco—extrusionfilmsoft—packingliquidandthroughyears’developmentitiswellknownintheindustry.Inrecentyears,duetoexpansionofthescale,moremanagementlevels,andsharplychangesofexternalenvironment,Huarenrealizesthatifw
3、ithoutdevelopmentstrategyandtheenterprisewanttosucceedonlywithinstinct,risksandadditionalcostbroughtbywrongdecisionswillbebigger,andevenresultsinbankrupt.Itistheimportantreasonwhytheleadersoftheenterprisesmakemoreemphasisondevelopmentstrategystudytoremaintheirenterprisescompetitiveundermoreandmore
4、challengeablebusinesssituations.ThestudybeginswitlIthepresentstateofoverseasanddomesticmedicalinfusionindustry,brieflyintroducingthepresentdevelopmentofoverseainfusionmarket,focusingonthepresentstateofdomesticmarket,developmentandexistingproblemsofHuaren.Firstly,analyzeexternalandinternalenvironme
5、ntsofHuarenwitllthemethodsofSWOT,competitivestaterectangle,fiveforcesofPottermodel,toexploreitscoreabilities.Secondly,synthesizeindustrystmeture,theenterprise'sinternalresourcesandabilitiest0deducetheenterprise’sbusinessdevelopmentstrategy.Onthisbase.intheessayitsystematicallydefiniteHuaren’saccel
6、eratingtypedevelopmentstrategyandexplainhowHuarentostep-bysteptocompleteitsstrategywiththebusinessideasofspecialization,large-scaleandinternationalization.Andlast,wegetsomerevelationandtheanswertothequestionhowtosolvetheproblemsthattheenterpriseisfacing.Meantime,somesuggestionsonhowtodevelopsustai
7、nablecompetitiveadvantagesandbusinesspoliciesarelisted.ItissuggestedthatHu鲫enenforcetechnologyinnovation,reconstructtheenterprise'scultureandseekstrate百cunionintechnologywithforeignwellknowpharmaceuticalenterpris
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