欢迎来到天天文库
浏览记录
ID:36473040
大小:1.83 MB
页数:51页
时间:2019-05-11
《三龙电气品牌规划战略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、北京交通大学硕士学位论文三龙电气品牌规划战略研究姓名:高永利申请学位级别:硕士专业:工商管理指导教师:张明玉20070401北京交通大学专业硕士学位论文ABSTRACI'Abstract:Undertheconditi∞OfthemafkcteO∞伽y,b伯ndisthe伽tc0IneOfm缸kctcompctiti咖柚disal【indofinlportantintangibIeas辩拓.B瑚ddccid髂thep0蹦鼹cdnteof蠲锄terpri∞’sp删uct柚ddccid路tlledeVeIopm∞t卸dth
2、esufvival0f孤咖fi辩.hIthemark鸭bfandisthesi印ofquality,thesi鲈ofr印u衄ti咖,thesi舶0fmarketdem锄d柚dthesi弘ofclIst(斓ersid%t砺∞ti蛆.chinah勰joincdwbrldTmdeorg锄ization,tlle锄t唧Iisemnning柚dtmdingmust咖plywiththe邝leofintemationalullifi∞ti彻.Now;techIli∞lstan出帕ris髓con咖uouslyilltheworld,
3、lheexpon鞠leof伽rcountrywiththef0咖0flawofstipulati彻.Al彻gwitllthcdevdOpm伽tOfmarketeconomywitbopen曲Ough,intelligentinstmmentindustryh勰ent删b瑚dcompctitiVetinl髓.MafkctcOmpetiti∞shOwsmo∞柚dmO砧tIlattheageofb棚帕∞mpetitionis∞ming.SARONU巾rCo.inthemarketsaksV0lumeh舔goneupincre
4、勰iII廖y,伽to锄petitiveinlcn∞market,howtowinlargermarketsharcpromotethede伊eeofbrandp∞stigcis泌mostimponantprobIemfacedwithnow.SowemusthowfllUythatb瑚disinthemoslimport柚tpositionillthemarkctcompetiti衄锄dtal【es胡kt.Bf卸dis彻eoftheimpon卸t咖Ist0posse踮卸dmaintailImarkctsha陀.Amon
5、gthe4layeIs0fahigh髂tleVcl:marketcompctiti鲫,b砌d∞mpetiti伽isillIhe蹦cccompctitionqual“ycompetitioninnovati彻competjtionb姗dBrand,勰thecr姗ofthepr甜uct,h勰includcdanquality卸dthcpficccompetiti∞.AdVantagcssuch硒teclIIlology,鲫lsumingofmarket.0fp刚ud,whicha赶&b柚d∞ntrolstllcThercf
6、orccarry咖ttoshapebmndisimp啪tjveTllispaperfirstint硎ucetlleimponanccandnecessityofmal【ings仃ategjcpl赳Iningw“h伽【tcrprise.Thenanalyzingthespecialtyofintemgentinstmmentindust】fywhidItheSARON如巾.Coisd髓lingwith.AndthenwithtllehelpoflheSWOTmodelthcpapcr柚alyzingthechanccan
7、dth”atenthatthecompanyisfacing.Indudingthemainbmdthatmaybebe姗ethecompctitorofthecompany.bst,thepapcrraj辩a∞tofbrandstrate舀cpl枷ingtotlIeSARoN∞mp锄ycombiningwiththep翰dical蛐ititi伽.ⅪWWOImS:b珀nd;SW0哦s仃ate舀cp1锄ing(X.ASSN0:致谢本论文的工作是在我的导师张明玉教授的悉心指导下完成的,张明玉教授严谨的治学态度和科学的工作方
8、法给了我极大的帮助和影响。在此衷心感谢三年来张明玉老师对我的关心和指导。张明玉教授悉心指导我们完成了实验室的科研工作,在学习上和生活上都给予了我很大的关心和帮助,在此向张明玉老师表示衷心的谢意。张明玉教授对于我的科研工作和论文都提出了许多的宝贵意见,在此表示衷心的感谢。在实验室工作及撰写论文期间,龚守江老师、叶龙老师、叶灵老师等对
此文档下载收益归作者所有