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1、上海交通大学硕士学位论文上海凸版光掩模有限公司竞争战略研究姓名：高振玉申请学位级别：硕士专业：工商管理指导教师：于冷20070128首先，本文简要介绍了集成电路制造业的发展现状，并对上海凸版光掩模的发展历程作了简单描述，包括公司现状、公司使命、公司现行战略框架，经营状况，董事会的构成等。其次，本文讨论了集成电路产业尤其是光掩模制造业所面临的外部环境，按照玻特五力模型对各种驱动产业发展的竞争力量进行了分析，通过对这些外部因素地识别和总结找到外部的机会和威胁。相应的通过对公司内部资源地分析，识别和总
2、结了内部因素并找出了公司具有的优势和劣势。最后，通过SWOT分析为公司制定了新的竞争战略并将其分解为一系列实施和控制方案，为公司未来的发展制定了细致的行动计划。关键词：光掩模,公司战略，战略控制和实施STUDYOFCOMPETITIONSTRATEGYFORTOPPANPHOTOMASKCOMPANYLTD,SHANGHAIABSTRACTTheICindustrywasgrowingrapidlyinthelatest20years,whichownstothewell-developedte
3、chnologyofsiliconchipreticle.Andphotomaskindustryisthekeytopromotethetechnologyofreticle.Photomaskindustryneedsnotonlyexcellenttechnology,uptodateequipmentsandmanagementskills,butalsofundsasinvestment.TodayanycommercialICmakingcannotbeapartfromthecor
4、eindustry---Photomask.Chinagovernmenthasrealizedthatthesignificantstatusoftheleadingindustry,andhasagreedtoquicklystartupthephotomaskprojectwithforeignfundsseveralyearsago.Withtheseprojects,ChinaICindustrycanbeupgradedandoutputofproductioncanbeincrea
5、sed.Theresultistodecreasethepoorrelianceofimport.Throughtenyears’development,ToppanPhotomaskShanghaiLTD,thefirstphotomaskmanufacturesiteenteredChinawhooccupiedtheleadingadvantage,hasbecomethefirstphotomaskproviderinChina.ButfacingtheadjustingofChinaI
6、Cpolicy,competitorsenteringChina,ToppanpurchasedDupontPhotomaskLTD,ToppanPhotomaskShanghaiLTDhastore-evaluatethecompetitionstrategytogainlongtermincreasing.ThispaperanalyzedtheexternalenvironmentofChineseICIndustrytofindtheopportunityandthreatthatTop
7、panShanghaifaced.ItalsoanalyzedthesourceofthecompanytofindthestrengthandweaknessofToppanShanghaihad.ThroughSWOTanalysis,thispapertriestosetupthecompetitionstrategy,companystrategyandfunctionstrategy.Firstly,thispaperintroducedthemanufactureflowofICan
8、dphotomaskmaking,pointedouthowToppanShanghaiestablishedthefirstphotomaskmanufacturesiteinChina.Alsothispapershowedthecompany’smission,strategyframeandthestatusofshareholderandtopmanagementstatus.Secondly,thispaperanalyzedtheexternalenvironmentofphoto
