Z公司在印度CDMA手机市场上的竞争战略分析

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1、北京交通大学硕士学位论文Z公司在印度CDMA手机市场上的竞争战略分析姓名：汪严旻申请学位级别：硕士专业：工商管理指导教师：李伊松20071101jb塞窑道太堂童些亟±堂僮论塞△垦S!B△￡!ABSTRACTABSTRACT：Firstly，thisarticlegivestheintroductionoftheresearchbackground，thedevelopmentofStrategyManagementandtheresearchmethods，researchgoal．Secondly,thisarticlein

2、troducesthetheoryandtheknowledgerelatedtoStrategyManagement．Furthermore，thispapergivestheintroductionofbackground，thecurrentstatusofMobilePhonemarket，competitionandanalysisthestrategybetweendomesticandinternationalphonemakers．BasedontheStrategymanagementtheory，Imain

3、lyintroducedthedifferentmarketingcompetitionstrategyamongtheprimaryphonemakesinChinaMarket，likeMotorola,Nokia,Bird，Kejian，TCLandsomephonemanufacturersfromJapanandKorea。Throughthedeeplyanalysis。IgivestheInduction，analysisandsummaryofManagementstrategyinthecellphonema

4、rkets．Inthisarticle，theauthoradoptedthemethodoftheorycontactingfacttosupporttheargumentationandanalysisthatthedissertationputforwardbylargenumbersofdataandexamples．Thetheoryinvolvedinthisarticleismainlythecompetitionstrategictheoriesinthemodernenterprisemanagement．M

5、eanwhile，itstilladdedsomeprinciplesofmanagements，sometheoriesofEnterpriseStrategicManagementetc．111eemphasisofthisarticleliesintheanalysisandexplanationonZcompanyhowtofacethevehementmarketcompetitionintheIndiaCDMAMobilePhonemarkets，howtoobtainthesubstantialdevelopme

6、ntoftheenterprisebyapplyingthemarketcompetitionstrategy，．Atlast，onthebasisofanalyzingthecompetitivestrategyofZCompanyinIndia’SCDMAMobilePhonemarkets，theauthorforecaststhedevelopmenttendencyinglobalCDMAMobilePhonemarketsandthedevelopmentopportunitiesofChinesecompany．

7、Furthermore，theauthorgivessomesuggestionstothedevelopmentofMobilePhoneCompanieslikeZCompanyfromtheangleofStrategy．KEYWORDS：CDMA；MobilePhone；market；competition：StrategyCLASSNO：学位论文版权使用授权书本学位论文作者完全了解北京交通大学有关保留、使用学位论文的规定。特授权北京交通大学可以将学位论文的全部或部分内容编入有关数据库进行检索，并采用影印、缩印或扫描等

8、复制手段保存、汇编以供查阅和借阅。同意学校向国家有关部门或机构送交论文的复印件和磁盘。(保密的学位论文在解密后适用本授权说明)学位论文作者签名：弓移罗≤二签字日期御年，／月—眵日导师签名：爻殇尹辑jE塞窑适态堂童些亟±堂鱼i垒塞独创性直盟独创性声明本人声明所呈交的学位论文是本