IT行业渠道分析

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1、西南财经大学硕士学位论文IT行业渠道分析姓名：陈辉申请学位级别：硕士专业：工商管理指导教师：王谊20051101ABSTRACTInourcountry,atpresenttheelectronicinformationtechnologyindustryisnotonlythenationaleconomypillarindustry,butalsothestrategicindustry．Theelectronicinformationindustryistheimportantstrengthandtheme

2、thodwhichmakethenationaleconomygrow,alsoistheexportsbringinginforeignexchange．TheelectronicinformationindustrydevelopmentalsoenormouslyimpetusourcountryindustriaHzationadvancement．whichachievedindustrializationdevelopmentbasedoninformation。Intheelectronicinfor

3、mationindustrydevelopingprocess，thechannelconstructionisthekeypointandthedifficultquestion．Atpresentinourcountry’Sinformationindustries，thechanneldevelopmenthasobtainedverygreatachievement，butitalsofacestheverybigopportunityandthechallenge．Underthewholeworld’S

4、economicintegrationtendency,thechannelconstructionandthedevelopmentquestionareimportantissuesinourcountry’Sininformationindustriesdevelopment．ThisarticleelaboratestheconditionofthepresentChinaITprofessionretailsthroughthegeneralanalysis，retailedthechanneltopre

5、sentChinaITsituationtomaketheconciseanalysisandtheresearch．．Throughproposing，analyzingandsolvingthequestion，thisarticleanalyzesthechannelquestionoftheITprofession．Atthesametime，itintroducesthenewmarketingtheorytohelptoanalyzeandsolvethequestionwhichourcountryI

6、Tprofessionchannelfaced．Thisarticleisdividedintofourparts：ThefirstchaptermainlyintroducesourcountryITprofessionsituationandretailsthechannelsituationandthedevelopmentcoursefromtheprofessionalbackground1materialandhasanalyzedthepresentchannelcharacteristicandth

7、edevelopmenttendency；ThesecondchapterdiscussesthedifficultpositionandthechallengewhichatpresentourcountryITprofessionchannelfaces，anddetailedanalysisthemainriskquestionandwaysofChinaITchannel；Thethirdchapterhasutilizedtherelatedknowledgeofmarketingstudyaspect，

8、andhasanalyzedthechannelstrategywhichurgentlyneededunderthepresentsituationinourcountry11'profession．includingtherelationalmarketing，theservicemarketing，thecompoundmarketingandchan