中国石油锦州石化分公司产品战略分析与研究

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1、天津大学硕士学位论文中国石油锦州石化分公司产品战略分析与研究姓名：杜洪建申请学位级别：硕士专业：工业工程指导教师：杜纲;际贵根20020701ABSTRACTThepetrochemicalenterprisesinourcountrya∞facingaseverecompetitioncircumstanceaftersystemreformandChinajoinintoWTO．Howtoanalyseandadjusttheproductztrategyoftheenterpriseis8nimport

2、antandpracticalproblemwhichrelatetothelong·termdevelopmentofit．Inthispaper,anin-depthstudyontheproductstrategyanalysisprocessandadjustpolicyofJinzhouPetrochemicalSubcompanyOinzhouPetrochemicalforshort)isconduetedbasedonthemodel'nmanagementtheoriesandindustr

3、ialengineeringanalysismethods．Firstly，thispaperanalysesexternalandinternalfactorsinjinzhouPetrochemical’sproductstrategyindc辘ii．Intheexterior,themajorfactorsinmacro-circumstancesandindustrialcircumstancesthatinfluencetheproductdevelopmentareanalysed．Inthein

4、terior,thesuperiorteehoologiesandthecotecompetenceofthecompanyareanalysedandevaluated，aevaluationindicessystemofcorecompetenceandaAHP-fuzzysyntheticevaluationmodel黼built．Secondly．theproductstructureandtheproductlifecycleofJinzhouPetrochemicalareanalysed．Thi

5、spaperanalysestheproductstructureandeconomicbenefitcontributionofthreekindsproducts--finishedoilproduct，chemicalproductandadditive，andanalysesthestrategicstatusofthreekindsproductsbasedthemethodofBCGanalysis．Thelifecyclecurveandstageofeverykindproducts∽anal

6、ysedatthesametime．Thirdly,thedemandofJinzhouPetrochemical’sleadingproductsisforecasted，Aregressionanalysismodelisbuilttoforecastthedemandofpolypropylene．Atrendanalysisandforecastofisopropylalcoholandotherproductsof]inzhouPetrochemicalaremade．Atlast，theprodu

7、ctstrategyofJinzhouPetrochemicalisstudied，adjustingprojectofstrategicproducttransferandproductstrategyobjectaledesignedandthemajormeasuresofproductstrategyarediscussed．Keywords：petrochemicalenterprisesproductstrategycorecompetenceproductlifecycledemandforec

8、ast独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研究成果，除了文中特别加以标注和致谢之处外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得叁鲞盘鲎或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均已在论文中怍了明确的说明并表示了谢意。⋯⋯橼拗堑⋯期：∥z年夕∥日学位论文版权使用授权书本学位论文作者完全了解叁鲞盘茔有关保留