数据挖掘在企业运作策略中的应用研究

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1、天津大学硕士学位论文数据挖掘在企业运作策略中的应用研究姓名：华广颖申请学位级别：硕士专业：管理科学与工程指导教师：张慧颖20040101ABSTRACTWltlltheglobalizationofworldeconomicandmoreandmoreseveremarketcompetition，companiesarefacinggreaterpressureandchallenge．TheyhavetoconstantlyseektheircompetitiveadvantageSOastoliveanddevelopintheglobalmarket．Effect

2、iveoperationmanagementisbasicforcompanycompatibilitybecauseoperationstrategyplaysanimportantroleinoperationmanagementofcompany．DatamininggrowsupwiththedevelopmentofInformationTechnology(IT)andtheneedofitsapplication．Withseveralyearsfastdeveloping，dataminingtechnologybecomesmoreandmorematu

3、reandithasbeenappliedinmanyfields．Therearemanymethodsinthestudyofoperationstrategy．Thisarticlebreaksthroughthetraditionalstatisticsmethodsandusesthetechnologyofdataminingintothisresearch．TheoperationstrategyresearchcarriesoutonthemanufacturingcompaniesinTianjinemployingstatistics，associat

4、ionrulemining，ANFISetc．Firstweacquiretherealcompanies’datathoughquestionnaire．Reliabilityandvalidityassessmenthavebeenconductedtoverifythesedata．Thenweapplythedataminingtechnologyonthebaseoftraditionalmethods，Associationrulemining，oneofthemostimportanttechniquesindatamining，Canextractther

5、elationshipamongdifferentitems．WeCanuseARMtofindthehiddenandusefulrules，andthensupplydecisionsupportformanagementpractice．Companyperformanceisoneofthemostimportantindexthatreflecttheenterprise’scompatibility．ANFIS，whichintegratesthecharacteristicoffuzzysetandneuralnetwork，iSusedtorankdiff

6、erentcompanies’performance．Theinfluenceofdifferentoperationstrategyonperformanceisstudiedinthesanleenvironmentandwefulfilltheprocessingoftmcertainandfuzzydata．Theresultshowsthattheabovemethodsaremoresuitableindealingwiththerealworlddatathantraditionalstatisticsones．Thisarticlemakesatrytha

7、tappliesthedataminingtechnologiesintothestudyoftherelationshipbetweentheoperationstrategyandtheperformanceevaluation．Theeffectivenessmadapplicabilityoftheproposedmethodhavebeenprovedfromdi腩rentpointofview．KeyWords：OperationStrategyQuestiolmaireDataMiningAssociationR