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ID:36459944
大小:2.26 MB
页数:59页
时间:2019-05-10
《CY工程管理咨询有限公司企业战略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文CY工程管理咨询有限公司企业战略研究姓名:孙艳菲申请学位级别:硕士专业:工商管理指导教师:刘朝明20080501西南交通大学硕士研究生学位论文第1I页在激烈的咨询行业竞争中更好的生存和发展提出了一个正确的战略方向;其次,在完成这篇论文的同时,自己也阅读了大量的书籍和文献,对平时所学的基本理论知识有了更为深刻的理解和学习,在研究过程中运用战略管理的思想去观察企业,不仅能够发现企业在管理和经营中存在的问题,而且能够制订相应的解决方案,将理论知识转变为企业实用的管理措施,使自己的学识转化成企业的财富,真正做到学以致用。关键词工程咨询;SWOT分析;战略管理西南交通大学
2、硕士研究生学位论文第1II页AbstractTheenterprisestrategyaffectstheoverallenterprise’Sdevelopment,it’SthequestionwhichanenterprisemustponderandstudyfirstlywhentObeestablishedortoseekthedevelopment.Theenterprisestrategyisalife-and-deathproblemtotheenterprise,enterprise’Sallmanagementshouldbedevelopedundertheen
3、terprisestrategyframe.Inthefiercemarketcompetition,eachenterprisehasitsowncharacteristic,hasdifferentresourcestalentandtheresourcesrestraintfromanyotherenterprise,butfacingthesamemarketcompetition,thereforetheenterprisemustanalyzeitsexternalandinternalenvironmentearnestly,carryontheindustrialand
4、themarketlocalizationexactly,makethestrategicdecisionsuitingtheenterprisedevelops,cultivatetheenterprise’Scompetitiveadvantage,formthesuperiorityofsustainabledevelopment.ThisthesistakestheCYEngineeringManagementConsultingCo.,Ltd.(hereinafterreferredtoasCYCo.)forexample,carriesontheanalysistoitsp
5、resentmanagementandtheproblems,summarizesthedefeatlessonswhatitconstantlypursued‘‘Diversification’’leadingtointhepasttheChineseenterprisedevelopingstyle,throughtheanalysisofcompany’Sinternalandexternalenvironment,aswellastothecompanyexistingserviceconformity,attemptstosetthegoalforfuturesurvival
6、andthedevelopmentofthisenterprise,formulatesthefeasibleenterprisestrategy,simultaneouslyproposesownstrategicimplementationmeasureaccordingtothisstrategy.Thisthesisisdividedintosixchapters:thefirstchapteristhebackgroundoftheCYCo.andtheprojectconsultationindustryitisoperatingin,alsorisesuptheresea
7、rchquestionofthisarticle,thatis:meaningsandusesofthestrategyfortheCYCo.;SecondchapterissomedetailintroductionofthesocialandprofessionenvironmenttheCYCo.faces,within.depthanalysis,findsoutthecriticalissuesinfluencingthedevelo
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