基于数据仓库技术的餐饮企业决策与营销模式研究

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1、华南师范大学硕士学位论文基于数据仓库技术的餐饮企业决策与营销模式研究姓名：林璇申请学位级别：硕士专业：计算机软件与理论指导教师：陈启买20041201基于数据仓库技术的餐饮企业决策与营销模式研究然后，论文详细论述了DecisionCatering的方案选型、功能划分以及各功能子模块的设计。其中重点介绍了多维数据模型的维表、事实表的结构设计，分析了数据仓库模型的构建和OLAP分析的实现。本文最后提出了系统进一步完善的目标和设想。关键词：决策支持系统数据仓库联机分析处理餐饮决策营销模式基于数据仓库技术的餐饮企业决策与营销模式研究AbstractDecisionSup

2、portSystem(DSS)isputforwardwithouttheeffectivesupportondecision—makingprovidedbyManagementInformationSystem(MIS)．DSSorientedtodecision—makingisusedinhelpingthesupervisorsmakedecision，soitsdataprocessingplacesemphasisonanalysis．DSSwillplayanactiverolebyreeombiningprimitivedatainthedat

3、abasesandforminganintegrativeenvironmentorientedtoanalysis，whichbringsontheemergenceofdatawarehouse．DatawarehousecanmeettherequirementsofthedatabasemanagementsubsystemsofDSSandorganizeprimitivedatainthedatabasestoanalyticaldatasuitedtoadministratiredecision．Withtheemergenceofdataware

4、house，dataminingtechnologyandOLAPtechnologyalsocomeout．Thesetwotechnologiesprovidethepowerfulsupportfordataanalysis．Thus，DSSbasedondatawarehouseintegratesmanykindsofinformationdisposaltechnology，datawarehousetechnology，dataminingtechnologyandOLAPtechnologyincluded．ItisanewformofDSSan

5、daperfectsystemassistingcorporativeadministratorswithcorrectdecisionmade．Thethesisisnamedas‘‘ResearchoftheCateringEnterpriseDecisionandMarketingModelBasedonDataWarehouseTechnology”，forshortDecisionCateringsystem．AfterthethesisAnalyzestheplightofapplicationofinformationtechniqueincate

6、ringenterpriseindomesticandforeign，aimedattherequirementofthemiddlingandtopgradecateringenterprise’sdevelopment，asolutionofthecateringenterprisedecisionandmarketingmodelbasedonthedatabaseanddatawarehousetechnologyisputforward，anditscontentsinvolvethedailytransactionprocessing，conform

7、ityandanalysisofdata．Firstly，thefunctional．111．茎主塑堡垒壁垫查塑篓堡垒兰兰堡整兰笪塑塑塞堡塞modulesofcateringtransactionprocessingsystembasedontheadvanceddatabaseanddatawarehousetechnologiesarebuiIt．Secondly，usingthedatageneratedbythesesubsystemsandtherelateddata，thethesisdiSCUSSeShowtobuildthedatawarehou

8、sebydataware