Unit 1 Section Six Project 2 课件

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1、Unit1SectionSixProject2课件ProjectDevelopinganadcampaignStepOne:Comprehension1Whatisanadcampaign?2Whatmediacanyouuseinanadcampaign?3Whatquestionsshouldwefirstconsider?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,inclu

2、dingnewspapers,magazines,televisions,billboards,mailing,etc.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?Tobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gathe

3、ri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThree*usedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailedinformation:Mainideaofeachp

4、aragraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceStepTwo:LanguageFocuses1reachaparticularaudience…(line2)Reachheremeans‘attain/achieve’.e.g.Wecanneverreachperfection.You

5、willknowbetterwhenyoureachmyage.ExerciseAfteralongdiscussion,we________________________onwhatstepsweshouldtakeinthenextthreemonths.(达成理解）reachedanunderstanding2Inordertodetermine…(line11)determine:decidefirmly/findoutEg.Wehaven’tdeterminedwhentoleave.Canyoudeterminethemeaningoftheword?determineon/up

6、on:resolveEg.Wedeterminedonanearlystart.determinetodosth.HedeterminedtolearnFrench.determined:adj.be~todosth.I’mdeterminedtosucceed.Ex:We__________________adopthissuggestion.(决定）aredeterminedto3appealtotheway…(line19)appealto:V.(a)beattractive/interestingEg.Dothesepaintingsappealtoyou?(b)makeanearne

7、strequest恳求/呼吁Eg.Thepoliceappealedtothecrowdnottopanic.N.Eg.anappealforhelp/foodThenewfashionsoonlostitsappeal.Ex.Theideaofworkingabroadnever____________me.(吸引）appealsto4beconcernedwith…(line23)beconc