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ID:36446172
大小:1.08 MB
页数:17页
时间:2019-05-09
《Unit 1 Section Six Project 2 课件》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit1SectionSixProject2课件ProjectDevelopinganadcampaignStepOne:Comprehension1Whatisanadcampaign?2Whatmediacanyouuseinanadcampaign?3Whatquestionsshouldwefirstconsider?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,inclu
2、dingnewspapers,magazines,televisions,billboards,mailing,etc.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?Tobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gathe
3、ri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThree*usedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailedinformation:Mainideaofeachp
4、aragraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceStepTwo:LanguageFocuses1reachaparticularaudience…(line2)Reachheremeans‘attain/achieve’.e.g.Wecanneverreachperfection.You
5、willknowbetterwhenyoureachmyage.ExerciseAfteralongdiscussion,we________________________onwhatstepsweshouldtakeinthenextthreemonths.(达成理解)reachedanunderstanding2Inordertodetermine…(line11)determine:decidefirmly/findoutEg.Wehaven’tdeterminedwhentoleave.Canyoudeterminethemeaningoftheword?determineon/up
6、on:resolveEg.Wedeterminedonanearlystart.determinetodosth.HedeterminedtolearnFrench.determined:adj.be~todosth.I’mdeterminedtosucceed.Ex:We__________________adopthissuggestion.(决定)aredeterminedto3appealtotheway…(line19)appealto:V.(a)beattractive/interestingEg.Dothesepaintingsappealtoyou?(b)makeanearne
7、strequest恳求/呼吁Eg.Thepoliceappealedtothecrowdnottopanic.N.Eg.anappealforhelp/foodThenewfashionsoonlostitsappeal.Ex.Theideaofworkingabroadnever____________me.(吸引)appealsto4beconcernedwith…(line23)beconc
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