出版企业竞争力评价研究

《出版企业竞争力评价研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、领域先验知识支持的缺陷。(4)选取9家出版社作为样本，对基于粗糙集理论的出版企业竞争力评价模型进行了实证研究。(5)提出了基于价值链管理的出版企业竞争力培育模型，出版企业可选择上游价值链增值模式、内部价值链增值模式和下游价值链增值模式3种方式培育和增强竞争力。关键词：出版企业；企业竞争力；评价；价值链；作业分析；粗糙集IVAbstractCompetitivenessofpublishingenterpriseshasbeengreatconcemofpublishingenterprises，administrationsection

2、sandthepublic。sincecompetitivemechanismwasintroducedunderthebackgroundofculturalsystemreforminChina．Publishingisasignificantcomponentofcultureindustryofourcountry，andplaysanimportantroleineconomicandsociaIdevelopment．PrevioustheoreticaIresearchoncompeUtivenessofpublishin

3、genterprisesisrelativelylacked，whilethisstudyismeaningfulfortheenrichmentoftheoryonenterprisecompetitiveness．Onpracticaldimension，notonlytoolsandmethodsforanalysisandevaluationonenterprisecompetitivenessforpublishingenterpdses。butalsocontentinfavoroftheoveralIefficiencyp

4、romotionoriginallyforpublishingindustryareprovidedinthisdissertation．Therefore，theoreticalandpra甜caIsignificancecouldbefoundf内mtheresearchbelow．Theories，methodsandrecentresearchrelatedwithenterprisecompetitivenessanditsevaluation，publishingenterprisecompetitivenessandits

5、evaluationhavebeengeneralizedandreviewedinthefirstsection．Inthefollowingsection，presentsituationofpublishingenterprisesinChinawouldbeanalyzed．Thoseenterprisesarestillsuffering～fromgrowingpains，suchastherelativelysinailsizeofenterprises．charactersofscalediseconomies，growi

6、ngcompetitionamongpublishingenterprises，pessimismonthepublishinginventoriesandstocks，andSOon．Basedonactivityanalysismethod，componentfactorsofpublishingenterprisecompetitivenesswouldbeexamined．Afterthereviewontheevolutionofvaluechaintheory，applyingtheactivityanalysismetho

7、dasatoolwhichisbasedonvaluechaintheory，charactersofpublishingactivitieshavebeengeneralized．Byanalysismethodbasedonvalue-addedandvalue-created，businessprocessinpublishingenterpriseswouldbeanalyzed．Themaindeductionisthattheseactivitiescompriseasystemcontainingeightrelateda

8、ndstructuredactivities，includingtopicselectionplanningactivities，marketingactivities。internalsynergyact