企业兼并收购的无形资产运营与整合研究

《企业兼并收购的无形资产运营与整合研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、同济大学经济与管理学院博士学位论文企业兼并收购的无形资产运营与整合研究姓名：蒋衔武申请学位级别：博士专业：管理科学与工程指导教师：赵新先;尤建新20040910同济大学博士学位论文摘要终存在且起伏不定。其五，对企业并购后无形资产整合绩效进行评估是一个全新的探讨，内容主要有无形资产绩效评估的假设与分析模型等。企业并购无形资产的绩效评估系统从市场反应、目标企业无形资产整合状况以及目标企业员工适应性三个方面综合评价并购企业在无形资产整合一定时期内的整合绩效水平。最后，本课题的实证研究基本上选自三九集团过去成功的并购案例。关键词：企业并购无形资产运营与整合价值重估品牌整合文化整合绩效评估2同济大

2、学博士学位论文摘要ABSTRACTOperationandIntegrationofIntangibleAssetsintheProcessofMergerandAcquisitionThisthesisdiscussestheintegrationandoperationintheprocessofbusinessmergerandacquisitiononthebasisofbackgroundofmergerandacquisition．Theprocessofeconomyglobalizationandincorporationforcesthebusinessesdevelo

3、pinthedynamiclyvariationalglobalmarket．Themergerandacquisitionhasbeenanapproachbywhichbusinessdevelops．Inthebusinessintangibleassetshavebecomethemostprincipalassetwhichcreatehighprofitandspeedyincreasefarbeyondthetraditionalscale．First，thechiefproblemwhichbusinessfacesaftermergerandacquisitionisr

4、elocationandrevalueofthenewassetswhichderivefromtherespectiveintangibleassetsofthetwosides．Howevertheseintangibleassetscarl’tbeaddedupsimply．Theseintangibleassetsmustberevaluated．ByAHPwecanobjectivelyreflectthepositionofthebusinessandcandividethevalueofintangibleassets●"combination．Second，thisthe

5、sisintends‘tobuildflowprocessofmergerandacquisitiontodescribetheoperationofm&a．Theoperationofm&aincludesevaluationofintangibleassetsbeforem&a，theinvestmentintheintangibleassetsduringm&aandintegrationofintangibleassetsafterm&a．Andthesisalsoindicatestheloopprocessofoperation—integrationofintangible

6、assetsafter3同济大学博士学位论文摘要m&a．Third，Thecontentofbrandintegrationafterbusinessmergerandacquisitioniscomprehensive．Thisthesismainlydiscussesbrandextensioneffect，brandintegrationstrategyandbrandstrategyselectionandSOon．Onecooperatingeffectofthem&aisbrand—expansioneffect．Thiseffectimprovestheperformanc

7、eofm&abytransferingbrandadvantage．Thebrand—expansionhasbecomeaimportantapproachbywhichbusinessrelocatesresources．Fourth，thebusinessculturehasabroadscale．Thebusinesscultureintegrationissometimesatroublesomeproblemtoexpe