中国啤酒行业竞争态势和企业的动态竞争研究

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1、对外经济贸易大学博士学位论文中国啤酒行业竞争态势和企业的动态竞争研究姓名：刁昳申请学位级别：博士专业：国际贸易指导教师：马春光20070401应从竞争行为的影响范围、影响程度以及行为类型三个方面进行分析、检验，最后得出结论。随着进攻性行为影响范围的增大，受攻击企业的回应数量将会增加，同时企业的回应速度也将加快。随着进攻性行为影响程度的增大，受攻击企业的回应数量也会增加，同时企业的回应速度也将加快。战术性行为通常会导致更多的企业作出快速的反应。上述研究的实证结果与某些学者研究的结论有所不同，这主要是由中国啤酒行业自身特点所决定的，因此这不是一个通用的结论。随着行业

2、变化、行业内企业的进一步发展，上述结论可能也会发生变化，这也为其他学者的研究提出了新的研究方向。关键词：动态竞争、多点竞争、竞争互动、多市场接触、相互克制IllABSTRACTTheArtofW新emphasizestheimportanceofstrategytowinawar．Sameintheoperationofenterprises，betterstrategiesCandirectlyhelptheenterprisesurvive，whilebadonesmaketheenterprisefail．It’sapparentthatstrategyi

3、Sveryimportantforenterprises．In21。。century,wefindenterprisesfaceanenvironmentthatchangesfromdaytoday．Theglobalizationofeconomy,day-by-daydevelopmentofinformationtechnology,ete．allbringforwardnewchallengestoenterprises．Undersuchenvironment，enterpriseshavetoreviewandreformulatetheirdev

4、elopmentstrategies．Onlyinthisway,theenterpriseCansurvivefromcompetition．Strategicmanagementhasalwaysbeenthekeyal-eaforenterprisemanagementstudy,whiledynamiccompetitioniSthefocusofstrategicmanagement．Theoriesaboutdynamiccompetitionmainlyinvestigatethedrivesforcompetitionamongenterpris

5、es，basedontheactualbehaviourofenterprises．andinterpretthecompetitionbehaviourofenterprises，SOastohelpenterprisesfinditsrightstrategiesfromthecontinuouscompetition．T11iSpapertargetstheenterprisesinChina’Sbeerindustry,andcarriesoutthestudyfromtwoperspectiveofdynamiccompetition—Multipoi

6、ntCompetitionandCompetitiveAction—Reaction．TIliSPaperstartswithanalysisontheCUlTentsituationofChina’Sbeerindustryandenterprises，comestotheconclusionfromsuchanalysisthatChinaisthebiggestcountryintheworldforproductionandconsumptionofbeer,andthevolumeofproductionandconsumptionofbeerinCh

7、inaisstillincreasingyeat"overyeat-．TheproductionofbeerlSpositivelyrelevanttothepopulationanddevelopmentofaconntry’seconomy．Besides，thereisapparentcentralizationofChinosebeerenterprises．Therevenueofdifferententerprisescouldgoextremelyoppositewayswhileseveralbigenterprisescontrolthemaj

8、orityofthein