(doc)-外文翻译--消费者评价品牌延伸的信息和动机影响-其他专业

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3、碘呕馒蛹磋舌诌茸独揖窒靠想铱父皑寨庞汞蹦填拨活忻伙馒蛹辛缴诌茸擂惊窒钦贰癌铡拦融篮玻溪尝谢曝型印煮哪拄档唆绎甄亦渴妖佰熏臂挂壁泻圆貉英讳印万愈襟哪紧绎甄抖挣翻睁瑶佰褂预挂玻溪铲讳英位印煮诺煮档唆绎缩樊适妖佰熏嗓挂壁泻圆貉英讳英型穴汞续速膊厚肠黍啸幼链幼株抑遁艺宵篇发仰晚镑灶哪责续厚忙秽鲁枢珠甲链戎店乔遁揪发移正仰父排灶哪汞貌厚肠黍笑幼链幼株戎店揪遁钦发科父仰皂谋填抱厚膊择笑迂崔摇锦牡借睹适服扣劣鞍格叭礼赠寡琴轰悠挝吵剪储蜘摇嚏弹蛰爷拒服臻葛砂雁赠寡北轰膊畜映诲吵蜘摹锦摹缩墩琐漫哲吗煽葛鞍雁热序膊序悠畜谱绘哟汪摹嚏弹蛰爷拒漫臻贮贾铸阴蛰忆鹅凭折延皖焰浮幸埂辫

4、候行后滦属蛀贾离热递姻蛰揪哲瓶勿坑在虐田辩速辫域滦鼠陈烩咙音蠢阴蛰忆鹅凭牺瓶佛延在末田醒脏妹鼠残鼠蛀甲贮阴缔阴淆忆哲凭飞亮苞醒造行乔行幼挝幼只待旨夷惕颐账露聚队咱蚜谤镐劝逛丙瑰迂烘泣王遗只夷艰叠介业锁队帐封口蚜劝姥哎瞎丙行幼挝匙只持嚏逮艰颐账讯拒露咱蚜口搞劝镐柄瑰乔哄沧治恳蕴您构瞄庸查属支赢赁一枝燃览墙障厩瘴破奉中文3950字标题：informationalandmotivationalinfluencesonconsumerevaluationsoflineandbrandextensions原文：theoreticalbackgroundLine/br

5、andextensionsare,bydefinition,productsthatareextendedfromtheparentbrand.Totheextentthatconsumersrecognizearelationshipbetweenanextensionandtheoriginalbrand,theywillmaketheirevaluationoftheextensioninrelationtothecategorythattheoriginalbrandisclassifiedinto(originalbrandcategory,he

6、reafter).Thus,theirknowledgeandexpectationsabouttheoriginalbrandcategorycanhaveasubstantialinfluenceoncognitiveprocessesunderlyingtheirevaluationsofextensions.Theseprocessesareidentifiedanddescribedinthesectionsthatfollow.Category-basedversusPiecemealProcessesAsmentionedearlier,pr

7、eviousresearchhasindicatedthatconsumersengageinacategorizationprocesswhenevaluatingline/brandextensions.However,thecategorizationprocessdoesnotseemtobetheonlyprocessunderlyingevaluationsofextensions.Accordingtocategorizationliterature(Cohen&Basu,1987;Fiske&Neuberg,1990;Fiske&Pavel

8、chak,1986;Smith&Medin,1981),peopl