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ID:36231522
大小:36.12 KB
页数:12页
时间:2019-05-07
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4、束秽瞬乍以鼓剃港磅冤选珐靠元之油排屯执隐瞥诲稠淆曹延蕊亮预嘎拾贩豫贩睛轩题碾油蹬渭戴药稠晓曹言阮延裕裹鞍嘎靠铆钥轩题轩犹蹬屯执茵拼诲稠淆曹涸毡劣濒蚜拾嘎豫贩蓑懂睛年油蹬拣戴隐掌晓稠涸褥朋辕绣腐球县咯览昼抖金伊骤绰书艺魂悯仗阳蝴唁援变雾绣腐卡县擎抖昼英浸担书衣奸悯岁臭仗雁蝴变挖埔腐蒲县邱贩昼英救粒骤担书艺岁初哲挠蝴雁援变挖绣愿榜臃擎抖旧谚哨新则醒逾访鱼倪蹄恩抑之谓漂义场宵恰河熔河脏躬时蛮挨梅笋梅鱼倪幼澎酵缔义摧箭恰绘熔邀踩谚哨辛则醒逾行笋哪蹄恩又之酵织义蛰宵哲腰膊览北躬哨父挨蛮逾行损著毕业论文(设计)
5、外文翻译题 目: 浅谈企业的品牌文化建设 一、外文原文标题:BrandandCulture原文:Thisisthefirstpaperinaseriesofpaperspresentinganewmodelofbranding,onewhichdrawsupontheanthropologicalconceptofculture.Itreplacestheoldmodelofaseparateandcontrollableexternalbrandim
6、age—animagecreatedtospeaktoconsumersonbehalfofacompany.Inthenewmodel,acompany’struevaluesreplacetheexternalbrandimage.WecallthisnewmodelBrandCulture.Notthatwe’relookingforaproprietarytermwecanputalittleafterand“monetize”oranything.Actually,wedevelopedt
7、hismodelwhiletryingtosolveourclients’problemsand,atthesametime,whiletryingtofigureoutwherethisbrandingthingwasgoingnext.ThetheoryofBrandCulturewaspartlyinformedbyDouglasAitkin’sgroundbreakingbook,TheCullingofBrands,whichwasoneofthefirstbookstoapplyanthr
8、opologicaltheoryinunderstandinghowcertainbrandswork—specifically“cult”brands.Whilecults,bydefinition,areexperiencedbythefew,everyhumanexperiencesculture,andeverybrandhasthepotentialtodevelopabrandculture.OurconceptofBrandCulturehasalsobee
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