nokia的风险管理课题研究

《nokia的风险管理课题研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、NOKIABackgroundType:Julkinenosakeyhtiö(Public)Tradeas:OMX-NOK1V,NYSE-NOKIndustry:TelecommunicationsequipmentInternetFounded:Tampere,GrandDuchyofFinland(1865)incorporatedinNokia(1871)Founders:FredrikIdestamLeoMechelinHeadquarters:Espoo,FinlandAreaserved:WorldwideKey

2、people:RistoSiilasmaa(Chairman)StephenElop(President&CEO)CompanyanalysisCompetitiveenvironmentEuropeanandAmericanmobilephoneissaturatedTheApplemarketrevenuesoared147%inAsia,Asianmarketrevenueaccountedfor24%ofApple'stotalrevenueAsarepresentativeoftheAndroidsystem,HT

3、ChaseyesonitsownhomemarketinAsia,andnowHTC'smarketshareinAsiaisgrowingattwicethespeedofhigh-speedgrowthCompanyanalysisNokiafrom2000to2008hasbeenanupwardtrendinmarketshare,butslippedtoamountin2011,Saipanattractivetoothermanufacturershasbeenreducedtozeroduetotheemerg

4、enceofintelligentsystemsAndroidandAppleCompanyanalysisProduct◆Handsets:Nokia3310foryoungpeopleNokia8210forfashionchaserNokia6210WAPforbusinessprofessionalNokia7110WAPwithfullChineseinterfaceNokia9210aspersonnelcommunicatorNokia8310,6310forGPRSandWAP●ServiceMapsandn

5、avigationMessageMediasoftwaresolutionCompanyanalysisCompetitiveadvantageGiveupallirrelevanttothemainbusinessproductsProvidesuperiorqualityproductsandafullrangeofservicesEnergy-savingphoneandcontinuouslyimproveproductenergyefficiencyWillbeawidevarietyofmobilephonesu

6、nifiedstandardCompetitivedisadvantagethepolicymistakesIgnorechangesinconsumerdemandLackofhardwareAppearanceandperformancearen’tbetterthanthepopularphoneactivityinthemarket,haveasenseoflackofthefashionCompanyanalysisCompanystrategyVisionCorporatestrategyMarketing,ad

7、vertisingandpromotionCompetitiveStrategyTargetsforfuturegrowthCapturenewbusinessopportunities,improvemarketleadingpositionDevelopmentofnewproducts,theintroductionofproductswithnewfeaturesandfunctionalityMarketanalysisRevenuecompositionCoststructureMarketanalysisFin

8、ancialanalysisNokia’ssalesinChinagrew31%anditsoperatingprofitgrew26%in2000,amongwhich,mobilehandsetscontributedto59%ofthesalesand70%oftheprofit.M