unit 1 advertising 同步练习一

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1、Unit1Advertising同步练习(一)总分100分时间40分钟成绩评定__________________I.根据解释，写出英语单词:(每题2分，共10分)A1.resemblingsb.orsth.butnotthesame____________2.havingknowledgeorrealizationofsb.orsth.____________3.praisesth.publiclyinordertoencouragepeopletobuyoruseit____________4.workdoneforanotherorother

2、s____________5.socialwaysofliving____________II.翻译下列词组：(每题5分，共30分)1.A在电视上宣传新产品_____________2.B随时为某人服务_______________3.A与……类似__________________4.A使某人觉察到危险_____________5.A想到一些社会问题____________6.A在报上登广告_______________III.阅读下列对话，并回答后面题目(每题2分，共40分)Fourpeopleinanadvertisingfirmaredis

3、cussingafutureadvertisingprogramme.(B=Bob)A:OK.OurplanistoproduceanadvertisementforthisfamouscomputerwhichissuppliedbyoneofChina’sbiggestcomputerproducers—LegendComputerGroupCorporation.Anyideas？B:Ithinkitwouldbeagoodideatohavecommentsfromsecretariesandtypistswhoarealreadyusin

4、git.Thentheycanexpresstheirsatisfactionwiththeproduct.C:Doyouthinkso？Doyouthinkmanagerswanttoreadwhatusersthinkaboutanewpieceofofficeequipment？D:IagreewithBob.Ithinkweshouldhaveapictureofthecomputerandgiveadescriptionoftheproduct.B:I’mafraidIcan’tagreewithyou.That’sagoodwayofg

5、ivinginformation，butit’snotagoodwayofpersuadingpeople.Foronething，it’sboring，andpeoplearen’tgoingtoreadanadthatlooksboring.Foranotherthing，onecomputerlooksverylikeanother.Peoplearen’tgoingtorememberthenameoftheproduct.A:Sowhatexactlyareyousuggesting？B:Isuggestthatweaskusersoft

6、hismachinewhattheythinkaboutit.Wecanphotographthemusingittoo.Thenwecanputtheircommentsatthetopoftheadvertisementinbigprint.Wecanbringinsomehumortoo.Peopleenjoyreadinghumorousads.D:Thedisadvantagewithcarryingoutinterviewsisthatitmaytakealongtime.B:Noproblem.Wecandosometelephone

7、interviewswithourusers.C:Howcanwefindoutwhoareusingthesecomputers？A:Easy.I’llaskthecompanyforalistofrecentcustomers.填空题：BFourpeopleofanadvertisingfirmwerediscussingafuture___1___programme.Theyplantoproducean__2__forthefamouscomputerwhichissuppliedbyoneofChina’sbiggestcomputer_

8、_3__—LegendComputerGroupCorporation.Someonesuggestedthattheys