汽车的网络销售策略分析

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1、word完美格式汽车的网络销售策略摘要汽车网络销售作为互联网+背景下汽车行业一种新兴的销售模式，与汽车的传统销售渠道和模式有很大区别。网络销售模式以其独特的优势而日益受到各大汽车厂商的重视，近年来中外汽车厂商跃跃欲试，纷纷使出浑身解数企图在汽车网络销售领域这个新业态分一杯羹。本文在第二部分简要阐述国内外汽车网络销售现状，重点介绍国内现状。国内的吉利汽车和国外的特斯拉汽车公司在汽车网络销售领域走在前列。第三部分着重从汽车售后服务没有保障、汽车物流网络不健全、网购支付环境不安全、汽车网站品牌基础差、网络营销策略缺乏创新、网购汽车消

2、费群体尚未形成六个方面分析我国现阶段汽车网络销售中存在的问题，并深入探究存在这些问题的原因。第四部分针对第三部分存在的问题提出了浅显的解决措施。以期对我国汽车网络销售的快速健康成长起到推动作用。关键词：汽车行业；网络销售；营销策略精心整理学习帮手word完美格式AbstractAutomotiveInternetsalesastheautomotiveindustryinthecontextoftheInternet+anewsalesmodel，increasingattentionbythemajorautomobilem

3、anufacturersinrecentyears，Chineseandforeignautomanufacturerseagertohaveresortedtoeverymeanstoattemptintheautomotivefieldofnetworkmarketingshare.Inthefirstpartofthisarticlebrieflydescribesthestatusquoofdomesticandforeigncarsalesnetwork,focusingonthedomesticstatusquo.

4、China'sGreeleyandabroadtheforefrontofTeslaMotorsintheautomotivefieldofnetworkmarketing.ThesecondpartfocusesonthepresentstageautomotiveInternetmarketingproblemsanddelveintothereasonsforthepresenceofadoctorproblem.China'sautosalesnascentnetwork，tobefurtherimproved.Rea

5、sonlawsandregulationsrelatedtotheimperfectautomotivenetworksales，automotivelogisticsnetworkisnotperfect，safeonlineshoppingenvironment,thereisnoguaranteecarservice，autoonlineshoppingconsumergroupsarenotformedandsorestrictthefurtherdevelopmentofChina'sautomobilesalesn

6、etwork.Thethirdpartoftheproblemsforthesecondpartofthemeasuresputforwardtosolve.Fromasoundcarsalesnetworkoflawsandregulationstoprotectonlineshoppingcarservicequality，establishandimprovethelogisticsnetwork，improvetheonlineshoppingenvironment，cultivationofcarsonlinesho

7、ppingpopulationplainandputforwardsuggestions.WithaviewtorapidandhealthygrowthofChina'sautomobilesalesnetworkplayedarole.Thatthecarindustryenterprisesrelyingonportalsandverticalwebsitesofonlinemarketing，applicationFEAintegratedmarketingcommunicationnetwork，softpaperm

8、arketing，wordofmouthmarketing，internetmarketingstrategy,willeffectivelyimprovetheefficiencyofcorporatemarketingactivities,andenhance精心整理学习