大学英语i(写作)课程教案1-3

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1、BusinessCommunication商务沟通课程教案ChapterOneFundamentalsofBusinessCommunicationI.TeachingObjectivesOncompletionofthisChapter,studentsshouldbeableto:1.graspthedefinitionofcommunication;2.identifytheimportanceofcommunication;3.understandtheprocessofcommunication;4.identifyt

2、heflowofcommunication;5.knowhowculturesinfluencecommunicationandcommunicationchannel.II.ThePointstoBeHighlighted1.TheDefinitionofCommunication2.TheProcessofCommunication3.TheFlowofCommunication4.InternalandExternalCommunication5.TheInfluenceofCultureonCommunicationII

3、I.TeachingApproachesandFacilitiesApproaches:1.Pair/Groupwork2.Discussion3Task-basedapproach4.Communicativeapproach5.Questionsandanswers……Facilities:blackboard,videoclip;mediaclassroom;on-lineresearch;44ForeignLanguageTeachingandResearchDepartmentHeilongjiangUniversit

4、yBusinessCommunication商务沟通课程教案I.BackgroundInformationØ研究者、学术界关于沟通(communication)的界定不下百余种。要想给沟通下一个放之四海皆准的定义，实在是困难。因为在不同情境下，沟通必定表现出多样性特征。在此，我们把沟通定义为“人与人之间通过共同享有的象征意义、符号和行为等进行信息传递和思想交流的过程”。换言之，沟通即可以用表达感情、对话、通信、写作、倾听、和信息交流等词语表达的过程。Ø沟通的基本要素包括：（信息）发出者、（信息）接收者、编码、信息、渠道、噪音、解

5、码、反馈和环境。下图反映了沟通的基本要素和过程。II.TeachingProceduresandContentsLead-inReadthefollowingcaseandanswerthequestions.1.Whydidn’ttheTaiwanesementionthememosthatJudithhadgiventohim?2.WhydidtheTaiwanesewantface-to-facecommunicationinsteadofmemos?ANewZealandconsultant,Judith,thought

6、44ForeignLanguageTeachingandResearchDepartmentHeilongjiangUniversityBusinessCommunication商务沟通课程教案memoswouldprovideanaccuraterecordofinformationwithouttoomuchformality,soshewrotememostoherclient,theownerofafamilybusinessinTaiwan.Sheputhercommentsinwritinginordertoredu

7、cemisunderstanding,buttheownerneveracknowledgedthememos.Soshewrotemore.Stillnomentionofthem.FinallysheaskedTaiwanesefriendswhatthismeant.Shelearnedthatherstatuswiththeownermeantsheshouldhaveface-to-facediscussionswithhim.Memosareimpersonal,andhethoughtshedidn’twantto

8、gettoknowhim.Thatmadehimreluctanttotrusther.Shewasresponsiblyusinganeffectivecommunicationchannel,asfarasherownculturewasconcerned.