营销策划方案常绿

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1、...平顶山常绿·大阅城整合营销策划及执行方案整合营销策划方案——常绿大阅城小组成员：叶双双（121410111）、张书凤（121410114）、武琪琪（121410109）、魏翠红（121410216）、孙向菲（121410211）......平顶山常绿·大阅城整合营销策划及执行方案目录第一章常绿大阅城项目基本情况........................................................................1第二章平顶山市场分析.......................................................

2、..................................22.1城市概况解读..............................................................................................22.2城市区位解读..............................................................................................22.3平顶山楼市解读............................................

3、..............................................22.4区域住宅市场划分......................................................................................32.52008年后，平顶山房地产的发展状况....................................................42.6竞争对手概况.....................................................................

4、.........................5第三章常绿大阅城项目SWOT分析与目标定位...............................................73.1常绿大阅城项目SWOT分析....................................................................73.2目标客户定位----城市的泛白领................................................................9第五章常绿大阅城营销诊断方案...................

5、...................................................12第六章整合营销策划方案...................................................................................136.1常绿大阅城整合营销策划思路和路径分析...........................................136.1.1整合营销策划思路.....................................................................

6、.......136.1.2常绿大阅城整合营销策划思路分析............................................146.1.3常绿大阅城整合营销策划操作要点................................................146.2常绿大阅城项目主题定位.......................................................................156.2.1项目主题阐释......................................................

7、...............................156.3营销氛围形成............................................................................................166.4销售推广策略-阶段性安排...................................................................