宜家家居竞争战略

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1、..宜家家居竞争战略-小组成员-....目录一、宜家背景资料...........................................................................................................................1（一）基本介绍..................................................................................................

2、.....................1（二）发展情况.......................................................................................................................1（三）经营理念.......................................................................................................

3、................1二、宜家SWOT分析.....................................................................................................................2（一）优势.............................................................................................................

4、..................2（二）劣势...............................................................................................................................2（三）机会......................................................................................................

5、.........................2（四）威胁...............................................................................................................................3三、宜家竞争战略............................................................................................

6、...............................3（一）低成本战略...................................................................................................................3（二）差异化战略...............................................................................................

7、....................3四、宜家成功因素...........................................................................................................................4（一）自主开发品牌，对品牌的绝对控制...........................................................................4（二）以“模块”为导向的

8、研发设计体系...........................................................................4（三）严格的OEM(生产代工)管理......................................................................................4（