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1、文献出处：UGretzel.ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment[J].Tourismmanagement,2015,31(2):179-188.原文ThebusinessmodelinnovationofonlinetravelinE-commerceenvironmentUGretzelAbstractOnlinetravelindustryasthecombinationoftourismandtheInternet,
2、havedifferentcharacteristicswiththetraditionaltourism.Inthisprocess,theInternetisalwaysplayinganimportantroleintheworld.Withtheprogressofthesociety,theInternettechnologyperfectfusiontogetherwiththetraditionalcommerce,hasgivenrisetoaneweconomicform,namelytheel
3、ectroniccommerce.Electroniccommerceappearedwaspenetratedintosocietyatanalarmingrateofallwalksoflife,tobringallwalksoflifethesubversive,newchanges.Thespeedingupofthemodernizationprocess,makingonlinetravelservicesandonlinetravelservicesbusinessmodelalsohavediff
4、erentcharacteristicsandfeatures.Keywords:e-commerce,onlinetravel,businessmodel1IntroductionComparedwithapreviousanytechnologicalrevolutioninthecomputernetworkiswidelyusedforthesymbolofthesocialimpactofmodernscienceandtechnologyrevolutioninbothdepthandbreadthi
5、sunprecedented,itisinthehumanintotheinformationagealsocreatedanewindustry,informationtechnologyindustry.Electroniccommerceifitshowsstrongvitalityandinfluence,itsimpactonthesocietyasawholebothinbreadthandindeptharefarmorethananytimebeforethescientificandtechno
6、logicalachievements.Ontheonehand,itforcedfirmstotransferthelineofsighttothetraditionalbusinessconstraints,acrosstheexistingcompetitionboundariestocreateanewmarket.Ontheotherhand,italsocreateconditionsfortheadjustmentofenterprisebusinessmodel.Enterprisebusines
7、smodel,itsessenceisbusinessmodeldesignandimplementationofbusinessmodelofsystemicframeworkandtools.Therefore,inthiswithdifferentiation,personalizedforthedemandofthemainstreammarketenvironment,companiescancreate,practiceitsstrategyisessentiallyreferstotheenterp
8、risebusinessmodelinnovationisvalid.Thebiggestcharacteristicistocustomersoftourismdemandelasticity,sensitivetotheenvironment.ThepenetrationofthethoroughapplicationoftheInternetande-commerc
