毕业论文--论酒店个性化服务

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1、轻院轻工职业学院专业毕业论文题目论酒店个性化服务学生姓名专业班级学号院（系）讲师）完成时间2012年11月16日论酒店个性化服务论酒店个性化服务摘要随着我国酒店业的发展，消费者对酒店的要求越来越高，尤其是对个性化服的要求比较突出，现代酒店必须以个性化服务的理念面对需求时刻变化的消费者，不能只把个性化服务当成一种口号、一种形式，一定要落实到酒店日常运行中，只有这样，酒店才能在激烈的市场竞争中立于不败之地。本文系统的阐释了酒店个性化服务的内涵、重要性及发展趋势，并详细分析了个性化服务中出现的问题及应对措施。关键词个性化服务／意义／问题／措施Ⅰ论酒店个性化服务Ⅱ论酒店个性化服务ONTHEPERSON

2、ALIZEDHOTELSERVICEABSTRACTWiththedevelopmentofhotelindustryinChina，theconsumeronthehoteloftheincreasinglyhighdemand.especiallyforpersonalizedservicerequirementsaremoreoutstanding，ModernHoteltopersonalizedserviceconceptinthefaceofchangingconsumerdemand，notonlythepersonalizedserviceasaslogan,aform，mus

3、timplementtothehoteldailyoperation，onlyinthisway,thehotelcanbeinintensemarketcompetitionremaininvincible.Thispaperexplainedthepersonalizedhotelserviceconnotation，importanceanddevelopmenttrends，anddetailedanalysisofthepersonalizedserviceproblemsandCountermeasures.KEYWORDSPersonalizedservice，significa

4、nce，problems，measuresⅡ论酒店个性化服务目录中文摘要·····················································Ⅰ英文摘要·····················································Ⅱ1酒店个性化服务的概述·········································11.1酒店个性化服务的内涵····································11.2酒店个性化服务的重要性·································12

5、酒店个性化服务的现状及发展趋势·····························12.1酒店个性化服务进程········································12.2个性化服务是未来酒店发展的需Ⅱ论酒店个性化服务要··························33酒店个性化服务中出现的问题··································43.1收集顾客信息等基础性工作开展不够······················43.2个性化服务理念的培训不到位，认识有误差·················43.3一线员工的工作满意度低，服务

6、意识不强···················53.4“细节服务”的创造性不明显细节体现着完美················54酒店个性化服务需要采取的措施·······························54.1加强员工培训··············································54.2掌握市场需求·············································64.3注重细节管理·································Ⅱ论酒店个性化服务·············64.4顾客数据库建立···

7、·········································6结束语···························································7致谢····························································8参考文献····························