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1、摘要中国目前已经发展成为全球最大的鞋类产品生产基地,在世界鞋业不断融合的情况下,茂名市吴川市皮鞋产业的发展既面临机遇也面临挑战。如何认清目前的形势,并采取恰当的手段促进成都鞋业取得更大的发展,是茂名鞋业企业和有关部门共同关心和面对的重要课题。本文参照中国鞋业发展宏观经济形势的预测、相关行业的前景分析,首先依据管理学上的企业战略管理理论,从分析嘉进的内外部环境入手,运用行业竞争结构模型等方法,对企业发展战略进行研究探讨,对企业的外部宏观环境、竞争环境以及公司的经营管理模式、组织结构以及人力资源、财务状况、生产经营能力等基本情况通过理论演绎和数理统计相结合的思路、方法进行了各
2、类分析,指出了企业在现实发展中存在的一些问题。针对嘉进鞋业面临的主要问题,提出提升嘉进鞋业竞争力的战略规划,并对嘉进鞋业企业发展问题,提出一些新的思路和具有可操作性的建议。关键字:发展战略,竞争,分析,嘉进企业abstractChinacurrentlyhasdevelopedintotheworld'slargestfootwearproductionbase,shoesintheworldconstantlyfusion,maomingWuChuanshishoesindustryfacesbothchallengesandopportunity.Howtoident
3、ifythecurrentsituationandtakeappropriatemeanstopromotethedevelopmentofchengdushoeindustryachievemore,maomingisfootwearenterprisesandrelevantdepartmentsandfacedwiththeimportantsubjectofcommonconcern.Macroeconomicsituationinthispaper,withreferencetoChina'sshoeindustrydevelopmentofthepredict
4、ion,analysestheprospectofrelatedindustries,firstofall,accordingtothemanagementontheenterprisestrategicmanagementtheory,fromtheanalysisofinternalandexternalenvironmentofjiain,usingthemethodsofindustrycompetitionstructuremodelandSWOTanalysismodel,theresearchtotheenterprisedevelopmentstrateg
5、y,toenterprise'sexteriormacroscopicenvironment,competitionenvironmentandthecompany'soperationandmanagementmode,organizationalstructure31andhumanresources,financialstatus,theproductionandbusinessoperationabilityandsoonbasicsituationthroughtheoreticaldeductionandthecombinationofthoughtandme
6、thodofmathematicalstatisticsforallkindsofanalysis,pointsoutsomeproblemsexistinginthedevelopmentofenterprisesinreality.ForClaireintoshoeindustrythemainproblem,proposedthestrategicplanningofjiainshoeindustrycompetitiveness,andonintofootwearenterprisedevelopmentproblems,putforwardsomenewidea
7、sandoperableSuggestions.Carrieintoenterprisemanagementstatusquo,throughintotheenterpriseproductionandbusinessoperation,financialandhumanresourcessituationanalysis,understandtheenterpriseinternalresourcesandstrength;Tounderstandthedeficiencies;Suggestionstoimplemente