资源描述：
《考研英语阅读题源》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、Hollywood'sSmokeAlarmOnscreenpuffingisrecruitinganewgenerationofkids・TheAmericanscreenhaslongbeenasmokyplace,atleastsincethe1940s,whenBetteDavisandPaulHenreidinNow,Voyagershowedhowtomakeandsealaromanticdealoverapairofcigarettesthatweresmolderingasmuchasthest
2、ars.Todaycigarettesaremorecommonon・screenthanatanyothertimesincemidcentury・75%ofallHollywoodfilmsshowtobaccouse,accordingtoa2006surveybytheUniversityofCalifornia,SanFrancisco.Audiences,especiallykids,aretakingnotice・Tworecentstudies,publishedintheLancetandPe
3、diatrics,havefoundthatamongchildrenasyoungas10,thoseexposedtothemostscreensmokingareupto2.7timesaslikelyasotherstopickupthehabit・Worse,it'stheonesfromnonsmokinghomeswhoarehitthehardest,perhapsbecausetheyaresparedthedirtyashtraysandmustydrapesthatmakereal-wor
4、ldsmokingalotlessappealingthanthesanitizedcinematicversion.NowtheHarvardSchoolofPublicHealth(HSPH)-thefolksbehindtheU.S.designated-drivercampaign・ispushingtogetthesmokesoffthescreen.HSomemoviesshowkidsupto14incidentsofsmokingperhour;'1saysBarryBloom,HSPH'sde
5、an.“We‘reinthebusinessofpreventingdisease,andcigarettesaretheNo.1preventablecause.HIfthere'sonethinghealthexpertsknow,it'sthatyoudon'tinfluencebehaviorbytellingpeoplewhattodo.Youdoitbyexposingthemtoenoughcasesofpeoplebehavingwellthatitcreatesanewnorm.Whatmad
6、ethedesignated-driverconceptcatchoninthe1980swaspartlythatHarvardandtheadagenciesitworkedwithpersuadedTVnetworkstosliptheideaintotheirshows.There'sareasonadesignatecbdriverposterappearedinthebaronCbeers,andit'snotbecauseitmadethejokesfunnier."Theideaappeared
7、in160prime-timeepisodesoverfouryears/1saysJayWinsten,HSPH'sassociatedean.“Drunk-drivingfatalitiesfell25%overthenextthreeyears/1Harvardlongbelievedthatgettingcigarettesoutofmoviescouldhaveaspowerfulaneffect,butitwouldn'tbeeasy・Cigarettemakershadahistoryofstri
8、kingproduct-placementdealswithHollywood,andwhilethe1998tobaccosettlementpreventsthat,nothingstopsdirectorsfromincorporatingsmokingintoseenesontheirown.In1999Harvardbeganholdingone・on-onemeetings
