俄罗斯消费者对中国商品态度的研究

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1、硕士学位论文俄罗斯消费者对中国商品态度的研究RESEARCHONTHEATTITUDEOFRUSSIANCONSUMERSTOWARDSCHINESEGOODSREZNIKOVILIA哈尔滨工业大学2016年6月国内图书分类号：F740.22学校代码：10213国际图书分类号：330.33密级：公开经济学硕士学位论文俄罗斯消费者对中国商品态度的研究硕士研究生：伊利亚导师：王树林申请学位：经济学硕士学科：国际贸易所在单位：管理学院答辩日期：2016年6月授予学位单位：哈尔滨工业大学ClassifiedIndex:F740.22U.D.C

2、:330.33DissertationfortheMasterDegreeinEconomicsRESEARCHONTHEATTITUDEOFRUSSIANCONSUMERSTOWARDSCHINESEGOODSCandidate：ReznikovIliaSupervisor：Prof.WangShulinAcademicDegreeAppliedfor：MasterofEconomicsSpeciality：InternationalTradeAffiliation：SchoolofManagementDateofDefence：J

3、une,2016Degree-Conferring-Institution：HarbinInstituteofTechnology哈尔滨工业大学管理学硕士学位论文AbstractConsumerbehaviorisanimportantpartofeconimics.Andoneofit’scrucialaspectsisconsumer’sattitudetowardscertaingoods.Thisaspectisconnectedtobrandingstrratagiesusingbycertaincompanies.Buts

4、ometimesacontrycanbecomeaworldfamousbrand.Andthebestexampleofitis“MadeinChina”.Thosethreewordsaren’tjustlablingthecountrythegoodsaremadein.Theyhavecreatedcurtainassociations,concretestablestereotyes.ThoseassociationsmightplayanimportantroleinmarketingstratagiesusedbyChi

5、nesecompaniestosiezetheirshareofmarketinothercountries.Butitcouldalsoindicatecurtainmarketingflawstodealwith.InthisresearchwewilltrytodefinetheattitudeofRussianconsumerstowardsChineseproducts.Forthatwearetoconductaseriesofonlineandofflinesurveys,thatcanhelpusuptainusefu

6、lldata.Unfortunatelyourproblemhasneverbeeninvestigatedbefore,sothere’snofirmtheoreticalorstatisticalbasesforourresearch.Wecanonlyworkwiththedatawemanagetocollectwithoutanysecondarydatatorefureto.DuetothefactthettheauthoroftheresearchisastudentofHarbinInstituteofTechnolo

7、gy,mostoftheserveysaretobeconductedthroughtheinternetwiththehelpofQualtrics.com.ThedatawemanagetoobtainaretobeanalysedwiththeSPSSsoftware.Suetothestructureofthequestionaire,correlationandregreationanalysisprovedtobeunsutable.Thereforeweonlyusediscriptivestatistics.Theov

8、erallsampleis800respondentsofdifferentageandgender,including199peoplethatarenotRussian.Asaresultahypothesisoft