营销策略的质量和效能 功能和不正常的影响提供冲突关系【外文翻译】

《营销策略的质量和效能 功能和不正常的影响提供冲突关系【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、标题：TheQualityandEffectivenessofMarketingStrategy:EffectsofFunctionalandDysfunctionalConflictinIntraorganizationalRelationships原文：DiscussingBeforediscussingthefindingsandimplicationsofthisstudy,letusrecapitulateitstheoreticalunderpinningsandpurpose.Thisstudycombinestwofieldsofresearch:strategicdec

2、isionmakingandorganizationalconflict.Inaddition,itextendspriorworkonprocessinmarketingstrategybylookingattheantecedentsofnewproductstrategyqualityandmarketperformance.Thepurposeofthisstudyistoexaminetheantecedentsandconsequencesofbothfunctionalanddysfunctionalconflictforthequalityofmarketingstrat

3、egyandfirmperformance.Consistentwithpriorresearchonconflictandstrategicdecisionmaking,wefoundthatnegativeconflicthaddeleteriousconsequencesforqualityofstrategyandperformance,whereaspositiveconflictimprovedbothqualityofstrategyandperformance.Thisfindingisimportantbecauseitoffersthefirstsystematice

4、mpiricalsupportfortheoriesandcasehistoriesproposingthatdysfunctionalandfunctionalconflictsaredistinctconstructsandhavedifferingeffectsonorganizationaleffectiveness.Thestudyresultsextendpriorresearchandsuggestthatrelationshipsbetweenorganizationaldesignfactorsandconflictaremorecomplexthanpreviousl

5、ytheorized.Considerthetheoreticalandpracticalimplicationsofstudyingonlyfunctionalconflictordysfunctionalconflict.Ifresearchfocusesontherelationshipbetweenorganizationalfactorsand,say,dysfunctionalconflict,thenhypothesesnotstatisticallysupportedwouldbeinferredasindicativeofthefactthattheparticular

6、variablehadnoeffectonconflict.ThepotentialforthiserrorisillustratedbyBarclay,whoconcludedthatteamspirit"appearsnottohaveanimportanteffect"onconflict.Bycontrast,wefoundthatalthoughteamspirithadnosignificanteffectondysfunctionalconflict,ithadanimportantpositiveeffectonfunctionalconflict.Thuswefound

7、thatwhereasformalizationlowereddysfunctionalconflict,centralizationandcommunicationbarriersincreaseddysfunctionalconflict.Further,teamspiritandinterdepartmentalinterconnectednessincreasedfunctionalconflict.Anelaboratio