轻资产运营模式下的公司财务战略探讨——以青岛海尔为例

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1、代香避壁主邀ｒ三ｚｎＩＡＮＧＸＩＵＮＩＶＥＳＩＴＹＯＦＩＮＡＥＪＲＦＮＣ＆ＥＣＯＮＯＭＩＣＳ中图分类号ＵＤＣ硕女学位论文ＭＡＳＴＥ民ＤＩＳＳＥＲＴＡＴＩＯＮ轻资戸运营模式下的公司财务战略探讨论文题目忡巧—＂１乂青岛海尔为例－＾Ｉ．’一Ｄｉｓｃｕｓｓｉｏｎｏｎｔｈｅｆｉｎａｎｃｉａｌｓｔｒａｔｅｏｆｔｈｅｃｏｍａｎｇｙｐｙ支ｕｎｄｅｒｔｈｅｏｐｅｒａｔｉｏｎｍｏｄｅｏｆｌｉｇｈｔａｓｓｅｔｓ（英、—ＣａｓｅｉｎＱｉｎｇｄａｏＨａｉｅｒ鲁慧饶斌副教授作

2、者导师申请学位硕壬培养单位会计学院学科专业会计硕击研究方向财务管理二〇—六年六月II目录1引言······························································································································11.1研究背景和意义·························································································

3、·······11.2文献综述············································································································21.2.1轻资产运营模式的国内外研究现状······················································21.2.2轻资产运营模式下的公司财务战略国内外研究现状··························31.2.3文献述评·························

4、·········································································41.3研究思路与方法································································································51.3.1研究思路·································································································

5、·51.3.2研究方法··································································································51.4基本架构············································································································62轻资产运营模式及其财务战略的基本理论介绍········································

6、··············72.1轻资产运营模式的理论概述············································································72.1.1轻资产运营模式的介绍··········································································72.1.2轻资产运营模式的管理原则··································································72.2轻资产

7、运营模式下的财务战略目标································································82.2.1整合资源掌握价值链核心环节······························································82.2.2创新价值满足消费者需求······································································82.2.3维持优质盈利和现金流··················