基于渠道视角的格力电器营运资金管理问题探讨

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1、代巧財您义聲ｒ三ｍｉＩＪＩＡＮＧＸＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣＥ＆ＥＣＯＮＯＭＩＣＳ中图分类号ＵＤＣ硕ｉ学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮ基于渠道视角的格力电器营运资金管理问题據讨。论文题目忡文）Ｄｉｓｃｕｓｓｉｏｎｂａｓｅｄｏｎｃｈａｎｎｅｌｓｅｒｓｅｃｔｉｖｅ、ｐｐ仑文题Ｓ（英文）ｏｆＧ艮ＥＥＷｏｒｋｉｎｇｃａｐｉｔａｌｍａｎａｇｅｍｅｎｔ杨欣袁业虎教授作者导师申请学位硕去控素単位会计学院学科专业会计硕去研究方向财务管理二０

2、—六年六月独创性声明本人声明所星交的论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特别加Ｌ乂标注和致谢的地方外，，论文中不包含其他人己经发表或撰写的研究成果化不包含为获得江？西财经大学或其他教育机构的学位或证书所使用过的材料一。与我间工作的间志对本研究所做的任何贡献均氏在论文中作了明确的说明并表示了谢意。：右啼复．〇．签名＾曰期：／〇［关于论文使用授权的说明本人完全了解狂西财经大学有关保留、使用学位论文的规：定，巧学校有权保留送交论文的复印件，允许论文被查閒和借阅；学校可Ｋ公布论文的全部或部

3、分巧容，可《采用影巧、缩印或其他复制手段保存论文。（保签密的论文在解密后遵守此规定）名：赛為导师签名；期；目录1引言············································································································11.1研究的背景和意义·····································································11.1.1研究背景······················

4、····················································11.1.2研究意义··········································································11.2文献综述·················································································21.2.1渠道管理文献综述················································

5、··············21.2.2营运资金管理文献综述························································21.2.3渠道管理在营运资金管理中的应用文献综述····························31.2.4文献述评··········································································31.3本文的研究思路与方法··················································

6、·············41.3.1研究思路··········································································41.3.2研究方法··········································································51.4本文的基本框架········································································52基于渠道视角的营运资金管理理论概述····

7、····················································72.1传统营运资金管理的缺陷····························································72.1.1按要素分类割裂了营运资金各部分的内在联系·························72.1.2按时间特性分类时没有考虑资产的延续性·······························82.1.3管理方法缺乏对企业业务流程的整体性考虑····················