健康服务业促进背景下非公立医疗机构发展策略选择研究

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1、分类号：R197密级：不保密UDC：610学校代码：11065硕士学位论文健康服务业促进背景下非公立医疗机构发展策略选择研究徐蓓指导教师苗志敏教授学科专业名称社会医学与卫生事业管理论文答辩日期2015年5月28日健康服务业促进背景下非公立医疗机构发展策略选择研究摘要新一轮医药卫生体制改革施行以来，获得显著阶段性成果，基本实现全民医保，初步建立了基本医疗卫生制度，我国居民取得明显实惠，这也为促进我国健康服务业的发展提供了良好条件。新医改及健康服务业发展促进等一系列政策的实施，以及倡导公立医疗机构为主导、非公立医疗机构同步发展的多元化办医格局理念，不仅对公立医疗机构的医疗质量、服务、运行产生了

2、前所未有的考验，对非公立医疗机构的发展更是带来了空前的机遇和挑战。本研究在充分理解新医改及健康服务促进意见的核心内容基础上，分析目前我国非公立医疗机构发展所面临的形势和环境等现状，并进一步对健康服务业促进背景下非公立医疗机构发展进行SWOT分析，探讨和提出我国非公立医疗机构以后的发展定位、发展模式、医院运作战略方法等，以期对我国非公立医疗机构的和谐健康发展提供政策参考。关键词:健康服务业；非公立医疗机构；发展；策略ResearchontheDevelopmentofNon-publicMedicalinstitutionsundertheBackgroundofPromotingHealt

3、hServiceIndustryinChinaAbstractSinceanewroundofmedicalandhealthsystemreformwascarriedout,ithasachievedgreatperiodiceffect.Forexample,thewholepeople’shealthinsurancehasbeenachieved,andbasicmedicalandhealthcaresystemhasbeensetuppreliminarily,andpeoplehaveobtainedobviousbenefits,anditalsohascreatedfa

4、vorableconditionsforspeedingupthedevelopmentofhealthserviceindustry.Throughaseriesofmeasuressuchasnewhealthcarereformandpromotingthedevelopmentofhealthservicescarriedout,andadvocatingtheconceptofthepublicmedicalinstitutionsastheleadershipandnon-publicmedicalinstitutionsmutualdevelopment,itnotonlyp

5、roducedunprecedentedtestinmedicaltreatmentquality,serviceandoperationforpublicmedicalinstitutions,butalsobroughtunprecedentedopportunitiesandchallengesfornon-publicmedicalinstitutions.Thisstudyanalyzedthecurrentsituationandenvironmentfacinginnon-publicmedicalinstitutions,atthebasisofcorecontentinf

6、ullyunderstandingthenewhealthreformandpromotingopinionsofhealthservices.ItfurtherconductedSWOTanalysisunderthebackgroundofthehealthservices,discussingandputtingforwardfuturedevelopmentaimanddevelopmentmodeandmethodsofhospitaloperationstrategyfornon-publicmedicalinstitutions,inordertoofferpolicyref

7、erencefortheharmoniousandhealthydevelopmentofnon-publicmedicalinstitutions.KEYWORDS:healthserviceindustry;non-publicmedicalinstitutions;development;strategy目录第一章引言·················································