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1、SichuanInternationalStudiesUniversityOnLadyGaga’sPeculiarityfromPostmodernPerspectivesbyHuJingjingAthesissubmittedtotheGraduateSchoolinpartialfulfillmentoftherequirementsforthedegreeofMasterofArtsinEnglishLanguageandLiteratureunderthesupervisionofProfessorDuanJunhuiChongqing,P.R.ChinaMay2015摘要200
2、8年,美国流行歌手LadyGaga发行首张专辑《TheFame》后,便在全球流行音乐里引起了轰动,短时间内获得了众多名人及粉丝的支持,迅速成为21世纪流行文化的符号。不同于其它女歌手,LadyGaga造型怪异,风格多变,看上去与主流文化格格不入,但却取得了巨大的成功,并对流行文化产生了极大的影响。在后现代语境下,本文从时尚、身体展演、社交媒体三个方面解析LadyGaga如何颠覆常规形成自己的独特性。通过分析,作者认为:LadyGaga另类的时尚不仅吸引了大众的注意力,而且解构了传统的时尚法则并赋予新的意义;音乐录影带中女性身体的呈现既对抗了父权社会,又传递出深刻的社会意义;在数位时代下,
3、她巧妙运用社交媒体赢得了众多粉丝的支持。由于她的独特性与其作品息息相关,因此大众渐渐对其作品表达的内容产生认同。就这样,LadyGaga构建起自己独一无二的形象,并获得主流文化中多数人的追捧,使自己在主流文化中显得不再非主流。关键词:后现代语境;时尚;身体展演;社交媒体iiAbstractSincethefirstalbumTheFamewasreleasedin2008,LadyGaga,anAmericanpopsinger,madeasensationinpopularmusicaroundtheworld,wonsupportsfromalargenumberofcelebrit
4、iesandfanswithinashorttime,andrapidlybecometheiconofpopularcultureinthe21stcentury.Differentfromothersfemalesingers,LadyGagaseeminglyisnotcongruouswiththemainstreamculture,withherbizarreappearancesandever-changingstyles,butsheenjoysgreatsuccessandgreatlyimpactspopularculture.Therefore,inpostmoder
5、ncontext,thisthesisanalyzeshowLadyGagasubvertswhatareconventionaltoheradvantagetoformherpeculiarityfromthreeaspectslikefashion,bodyperformanceandsocialmedia.Throughtheaboveanalysis,theauthorbelievesthatLadyGaga’sstrangefashiondrawspublic’sattention,deconstructstraditionalfashioncodesandconveyssig
6、nificantmeanings.Andthenrepresentationoffemalebodyinhermusicvideosfightsagainstpatriarchalsocietyandconveysprofoundmeanings.Finallyherskillfuluseofsocialmediawinssupportsoffans.Becauseofthecorrelationbetweenherpeculiarityandworks,thepublicislikelytocreateidentificationwithwhatshereallywantstoexpr
7、ess.Stepbystep,sheconstructsherownimage,whichisworshipedbymostpeopleinmainstreamculture.Keywords:postmoderncontext;fashion;bodyperformance;socialmediaiiiAcknowledgementsFirstandforemost,Iwouldliketoexpressmyheartfeltgr