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1、GreenChemistryinnovationandBusinessinPfizerPharmaceuticalsThepharmaceuticalindustrywasahigh-rewardbusinessbuthigh-risk.Forexample,salesofZoloftgrewto$3.11billionin2004.Meanwhile,Pharmaceuticalcompaniesshouldinvestbillionsonnewmedicinedevelopment,testingandimprovement.Inth
2、e2004,Americanpharmaceuticalindustrycostanestimated$897milliontodevelopandtestanewmedicine;about95%ofchemicalformulasfailedorduringthisprocesspulledoffthemarketduetoproblemssuchaslivertoxicity.Inordertoprotectpharmaceuticalindustry,inUnitedStates,drugpatentslastforfiveto1
3、0yearsmakingsureprofitableinvestments.PfizerInc.istheworld’slargestdrugcompanycreatedin1849byChalesPfizerandhiscousinCharlesErhartinBrooklyn,NewYork.Pfizerengagedinthediscovery,development,manufacturing,andmarketingofprescriptionmedicines,aswellasover-the–counterproducts,
4、forhumansandanimals.Theirmissionistobecometheworld’smostvaluedcompanytopatients,customers,colleagues,investors,businesspartnersandthecommunitieswherewelive.Itspurposeistodedicateitselftohumanity’squestforlonger,healthier,happierlivesthoughinnovationinpharmaceutical,consum
5、erandanimalhealthproduct.Pfizerissensitivetotheneedsofourcolleagues,putspeopleandcommunitiesfirst,preservestheenvironmentandoperatesethically.Inordertogetthispurpose,Pfizeradoptedagreenchemistrystrategytohelpsavecost,removetoxicmaterialsandcreatesocialresponsibilityandtop
6、rovidecompetitivebusinessadvantagethroughenhancedefficiencyandsaferprocess.Thisfast-growingpopularsustainablebusinessstrategygaveseveralshiftsoccurringduring2005.First,Pfizerimprovedthecommercialmanufacturingprocessofsertralineandkeptworkerandenvironmentsafe.By2005,Pfizer
7、hadgreenchemistryactivityinallofitsR&Dsites.Thenewcommercialprocessprovidedpollutionpreventionbenefitsincludingimprovedsafetyandmaterialhandling,reducedenergyandwateruse,anddoubleoverallproductyield.Second,protectbrandandbuildimage.PfizerbroughtE-Factorratiosdownto10to20k
8、ilogramsdramatically.Redesignchemicalproductsorprocessestoeliminateorreducetheuseandgenerationof
