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1、High/LowContextCommunication:TheMalaysianMalayStyleLailawatiMohdSalleh,OhioUniversityAbstractGlobalizationandworkforcemobilizationhavepromptedmanyscholarsandresearcherstoconductinterculturalstudies.Instudiesoneasterninterculturalcommunication,researchfocu
2、shasbeenontheJapaneseandChinesecultures.However,thereareothereasterncultureswhicharelessknowntotheinterculturalscholars.Therefore,theauthorofthispaperhopestointroduceagroupofindividualswhoseldomappearinwesternliteratureandprobablyunknowntomanyscholars-the
3、Malays.UsingEdwardT.Hall’scharacteristicsofhigh-lowcontextcommunication,thisessayillustratestheMalaysianMalaystyleofcommunication.IntroductionWhenyouenteracow’sbarn,moo,andwhenyouenteragoat’sshed,bleat.(AMalayproverb,translated).TheaboveisatraditionalMala
4、yproverbdepictingadvicebyamothertoherdaughterwhenthedaughterwasabouttomarryandmoveouttostaywithherin-laws.Themothertypicallysaysverylittleaboutwhatshethinksherdaughtershoulddotoadapttothenewfamily,buttheimplicitmeaningsbehindheradvicewerebitsofwisdomforhe
5、rdaughtertointerpret.AsimilarexperiencebefallsawomanfromanotherculturewhowastomarryaMalayman.Thiswomanwouldneedaconsiderableamountoftimetolearnandunderstandthenewfamilyaswellastheevengreatertaskofadaptingtothecultureofthemanshemarries.Cultureplaysabigrole
6、inthedevelopmentofhumanthoughtsandbehaviors.Ignoringculturaldifferencesinaninteractioncanpotentiallysignaltrouble.Numerousarticleshavebeenwrittenonculturaldifferences,theirimplications,andthewaysofdealingwiththem.Oneexampleofaninterculturaldifferenceisill
7、ustratedbygift-giving.Inthearticletitled,“Wronggiftsmaytickoffpotentialtradingpartners,”Philippidis(1999)remindsreadersabouttheconsequencesofalackofunderstandingatradingpartner’sculturaltaboos.Forexample,presentingaclockasagifttoaChineseisasthoughwishingt
8、hereceiverashortlife(Philippidis,1999),buttoaMalay,receivingthisgiftisagestureoffriendshipandthoughtfulness.AnotherinstanceoftheMalaycultureistheuseofthelefthand.Ifsomeoneusesthelefthandtopointorgivesomethingtoanoth
