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1、bogl_a01ffirs.qxd2/8/079:55AMPageiiiTLEBOELITOHKTofCOMMONSENSEINVESTINGTheOnlyWaytoGuaranteeYourFairShareofStockMarketReturnsJOHNC.BOGLEJohnWiley&Sons,Inc.bogl_a01ffirs.qxd2/8/079:55AMPagevibogl_a01ffirs.qxd2/8/079:55AMPageiITTLEBOOELKTHofCOMMONSENSEINVESTINGbogl
2、_a01ffirs.qxd2/8/079:55AMPageiiLittleBookBigProfitsSeriesIntheLittleBookBigProfitsseries,thebrightesticonsinthefinan-cialworldwriteontopicsthatrangefromtried-and-trueinvestmentstrategieswe’vecometoappreciatetotomorrow’snewtrends.BooksintheLittleBookBigProfitsseri
3、esinclude:TheLittleBookThatBeatstheMarket,whereJoelGreenblatt,founderandmanagingpartneratGothamCapital,revealsa“magicformula”thatiseasytouseandmakesbuyinggoodcom-paniesatbargainpricesautomatic,givingyoutheopportunitytobeatthemarketandprofessionalmanagersbyawidema
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5、nbeappliedglobally.TheLittleBookofCommonSenseInvesting,whereVanguardGroupfounderJohnC.Bogleshareshisowntime-testedphiloso-phies,lessons,andpersonalanecdotestoexplainwhyoutperform-ingthemarketisaninvestorillusion,andhowthesimplestofinvestmentstrategies—indexing—ca
6、ndeliverthegreatestreturntothegreatestnumberofinvestors.bogl_a01ffirs.qxd2/8/079:55AMPageiiiTLEBOELITOHKTofCOMMONSENSEINVESTINGTheOnlyWaytoGuaranteeYourFairShareofStockMarketReturnsJOHNC.BOGLEJohnWiley&Sons,Inc.bogl_a01ffirs.qxd2/8/079:55AMPageivCopyright©2007byJ
7、ohnC.Bogle.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.PublishedsimultaneouslyinCanada.WileyBicentennialLogo:RichardJ.PacificoNopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mech
8、anical,photocopying,recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissio
