资源描述：
《Rating the YouTube Indian.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、RatingtheYouTubeIndian:ViewerRatingsofNativeAmericanPortrayalsonaViralVideoSiteMariaA.KopaczBessieLeeLawtonTheAmericanIndianQuarterly,Volume35,Number2,Spring2011,pp.241-257(Article)PublishedbyUniversityofNebraskaPressDOI:10.1353/aiq.2011.0016Foradditionalinformationaboutthi
2、sarticlehttp://muse.jhu.edu/journals/aiq/summary/v035/35.2.kopacz.htmlAccessProvidedbyCommunicationUniversityofChinaat09/16/129:21AMGMTRatingtheYouTubeIndianViewerRatingsofNativeAmericanPortrayalsonaViralVideoSitemariaa.kopaczandbessieleelawtonThecamerashowstwoyoungpeoplese
3、atedagainstawall.Theman,short-haired,sportingaT-shirtandaknitcapandholdinganotepad,isinterviewingthewoman,whoisdressedinagraphicteeandashort-sleevedcardigan.Sheiswearinglightmakeupandhaslong,curlyhair.BothidentifythemselvesasNativeAmericans.Theinterviewisaboutthewoman’strib
4、albackground,culture,theissuesfacedbyhertribe,andtherealityofgrowingupasaNativeAmerican.Thisamateurfoot-agewaspostedonYouTubeandlooksasifitwasshotforacollegecourseproject.ItscandiddiscussionofNativeissuesisinstarkcontrasttothetypicalportrayalsofNativepeoplethatwehavegrownac
5、cus-tomedtoseeinginmoviesoronTV.Traditionalmedia’smarginalizingdiscourseaboutNativeAmeri-cansiswidelydocumented.1TheoccasionalappearancesofNativeAmericansinmovies,television,andnewspapersportraythesepeoplesthroughanarrowrangeofstereotypes,outsideofthemainstreamso-ciety.2Whe
6、reasotherracialminoritieshavestartedreceivingmorere-spectfuldepictions,theNativeimageseemsfrozenintime.3ServingaskeysourcesofinformationaboutNativeAmericansformostpeople,mediamessagesperpetuatedistortedbeliefsaboutthisgroupandcon-tributetoreal-worlddiscrimination.4Onlineout
7、letsforuser-generatedcontent(UGC)likeYouTubehavecreatedenvironmentsforalternativedepictionsofmarginalizedgroups,asUGCcanbecontributedbyanyonewithbasictechnologyaccess.5PreliminaryfindingsonUGCrelatingtoNativeAmericansconfirmsomefavorabledeparturesfromthedistortionsprevalentin
8、theoldmedia.6Howarethesecounterstereotypicaldepictionsreceivedbytheaudience?Theint
