Case Study--theory， methods and practice.pdf

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1、CASESTUDYRESEARCH:Theory
Methods
PracticeCASESTUDYRESEARCH:Theory
Methods
PracticebyArchG.WoodsideBostonCollege,USAUnitedKingdomNorthAmericaJapanIndiaMalaysiaChinaEmeraldGroupPublishingLimitedHowardHouse,WagonLane,BingleyBD161WA,UKFirstedition2010Copyrightr201

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3、writtenpermissionofthepublisheroralicencepermittingrestrictedcopyingissuedintheUKbyTheCopyrightLicensingAgencyandintheUSAbyTheCopyrightClearanceCenter.Noresponsibilityisacceptedfortheaccuracyofinformationcontainedinthetext,illustrationsoradvertisements.Theopinions

4、expressedinthesechaptersarenotnecessarilythoseoftheEditororthepublisher.BritishLibraryCataloguinginPublicationDataAcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN:978-1-84950-922-0TomytwoMarthas:MarthaElizabethWoodsideandMarthaJaneWoodsideContentsPr

5、efaceixAcknowledgmentsxiii1.BuildingTheoryfromCaseStudyResearch12.BridgingtheChasmbetweenSurveyandCaseStudyResearch173.StorytellingTheoryandResearch414.CreatingVisualNarrativeArtforDecodingStories855.SubjectiveandConfirmatoryPersonalIntrospection1076.OvercomingtheI

6、llusionofConsciousWillandSelf-Fabrication1297.UsingtheForcedMetaphor-ElicitationTechnique(FMET)inSubjectivePersonalIntrospectionsaboutSelf1438.SurfacingExecutivesInterpretationsofSelfandtheRolesofCo-WorkersinEnactingFrontandBackStageStrategies1579.PersonalExchange

7、s,SocialBehavior,ConversationAnalysis,andFace-To-FaceTalk18910.ConstructingThickDescriptionsofMarketers’andBuyers’DecisionProcessesinBusiness-to-BusinessExchangeRelationships20711.CaseStudyResearchonMeans-EndLadderingChains22512.BuildinginDegreesofFreedomAnalysisi

8、nCaseStudyResearch:EmpiricalPositivisticTestingofDatatoAlternativeTheories24113.ApplyingtheLongInterviewinCaseStudyResearch26314.Tipping-PointModelingin